Category: Voice Search

Understanding How Consumers’ Voice Search Habits Affect Local Businesses

May 31st, 2019 by

Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important voice search habits are to local businesses. If you thought you already knew how and why people use voice search, just wait until you learn more about this recent survey, conducted by Chatmeter in collaboration with Sapio Research and Hotwire Global. It puts even […Read More]

Why Voice Search Analytics Is Gold in the Hands of Businesses

May 16th, 2019 by

I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results. In order to do everything from rank with Google to […Read More]

Analyzing Voice Search Ranking Factors

April 30th, 2019 by

By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon. People are searching more and more with their voice assistants and smart speakers, and we all need to be prepared for that to continue. Voice search ranking factors are more important than ever to make sure local businesses are voice search-ready. Local businesses’ websites, […Read More]

The Ultimate How-to Guide to Long-Tail Keywords and Voice Search Optimization

April 25th, 2019 by

When it comes to optimizing content for search engines, you might feel like there are a million things to remember. You know keywords are important, but when are you supposed to use them? Can you use multiple words or just one at a time? How do they help in the grand scheme of SEO? As a local marketer, you know the answer to most of these questions, but you also […Read More]

Best Practices for Creating Voice Search-Friendly Content

April 9th, 2019 by

In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent of all searches will be voice searches by 2020. If you haven’t already, it’s time to acknowledge voice search for the powerful change that it brings. It’s a total game-changer! Over one billion voice searches are conducted every month – are you optimizing your clients’ […Read More]

What Is Natural Language and How to Use It for Voice Search Optimization

April 4th, 2019 by

Remember when we released Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found? Well, we’re not done emphasizing the importance of voice search readiness, nor will we be anytime soon! Today, we’re discussing natural language. In order for businesses to properly optimize for voice search, they need to evaluate how they deliver their information. If ComScore says 50 percent of all searches will be by voice […Read More]