Category: digital marketing

Using the Big Three: Owned, Earned and Paid Media for Local Business Marketing

January 22nd, 2019 by

When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media. Together, these work to create an enviable, successful campaign that will catch the eye of a business or brand’s customers. Defining Owned, Earned and Paid Media Before we dive in-depth into what each type of media is, how they differ, and how they can […Read More]

Website Mistakes that Are Driving Local Customers Away

June 15th, 2018 by

Getting prospects to a website is one of the first and most important components of a digital marketing strategy. Keeping visitors on the website and engaged for extended periods is the next fundamental. Visitors who leave quickly will adversely impact the bounce rate, while also proving unlikely to purchase any products. Local business owners need their websites, pages and posts to look good, but they must be focused on the […Read More]

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

September 8th, 2017 by

With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale. Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic. Local […Read More]

How to Use Real-Time Marketing to Attract Local Customers

August 25th, 2017 by

With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen! Use Real-Time #Marketing and Connect Locally says @BernieColeman #AdviceLocal #QueenofLocalSEO Click To Tweet It’s not a 9-to-5 world anymore, and consumers want to […Read More]

How Small Businesses Can Use Great Content to Connect with More Customers

May 5th, 2017 by

In honor of National Small Business Week, we wanted to talk about how small businesses can benefit from creating and sharing awesome content with their audience. When it comes to content marketing, there are several important questions small business owners must ask themselves before dedicating their resources to content creation. The key to effective content is not to publish more of it, but to commit to producing high-quality pieces that […Read More]