Category: Digital Marketing

As every local agency knows, change is a constant in the world of digital marketing. Everything from the marketing channels you target to the local SEO software you use is evolving continuously. For brands to remain relevant and competitive, they must stay agile and keep up with emerging technologies and trends. Integrating these new approaches with timeless strategies is a tried and true way to succeed in today’s digital marketing […Read More]

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Every day, businesses of all types – from small startups to large corporations – use marketing and advertising to reach new customers. You might think that any serious advertising strategy comes with a high price tag, but many agencies leveraging quality listing management services can attest otherwise. In reality, free or low-cost approaches (such as business listings or social media) can put brands directly in front of their target audiences. […Read More]

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In our current era, just how influential are local citations for an SEO campaign? Although there’s some debate about the significance Google places on citations, no one disputes that listing management services are integral to successful local SEO. However, a common mistake made by some agencies – one that can negatively impact local search rankings – is selecting low-quality directories. Tips for Finding and Analyzing Quality Business Directories Citations from […Read More]

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Do you remember back in October when I talked with you about planning seasonal marketing campaigns? How did it go? Were you able to help your local business clients get more business? As a reminder, I suggested you call and email your clients to find out what they had planned – and if their answer was “nothing,” to help them make that plan! From there I wanted you to take […Read More]

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With fake news littering the internet and scams happening left and right, many consumers feel they don’t know who to trust. They want to rely on small local businesses, but how can they feel safe with a company most people don’t know about? How can they know they’re spending their money with a reputable business? According to the 2018 Edelman Trust Barometer, only 48 percent of the general population trusts […Read More]

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When it comes to winning over search engines, sometimes local businesses need to enlist help. Sometimes, this help comes in the form of earning placement-increasing backlinks on other websites. As a marketer, you most likely know backlinks are a vital SEO component because of their ability to increase placement, build a positive reputation and generate traffic. Strategies to Kick Link Building Into High Gear! According to BrightLocal, 89 percent of […Read More]

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If there’s anything we’ve learned in all our years specializing on getting local businesses found online, it’s that consumers are unpredictable. Although you might have an idea of the search queries a potential customer uses to find a particular business, it’s hard to know for certain without putting on your analytical thinking cap and digging into the data. In 2015, Google launched Search Console, a free set of tools aimed […Read More]

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How crazy is it that we’re already through February? This year has been moving quickly! The beginning of 2019 held so much promise for us, and it keeps getting better. It’s still early in the year, which means there’s plenty of time to crank things up and refocus our local search goals based on new information. And boy, do we have some new information for you! Today, we’re focusing solely […Read More]

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When it comes to local marketing endeavors of any kind, a brand or business must have a comprehensive strategy that incorporates owned, earned and paid media. Together, these work to create an enviable, successful campaign that will catch the eye of a business or brand’s customers. Defining Owned, Earned and Paid Media Before we dive in-depth into what each type of media is, how they differ, and how they can […Read More]

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Getting prospects to a website is one of the first and most important components of a digital marketing strategy. Keeping visitors on the website and engaged for extended periods is the next fundamental. Visitors who leave quickly will adversely impact the bounce rate, while also proving unlikely to purchase any products. Local business owners need their websites, pages and posts to look good, but they must be focused on the […Read More]

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