Category: digital marketing

Three Strategies to Help Local Businesses Overcome the Challenges of Real-Time Marketing

September 8th, 2017 by

With nine out of 10 mobile searches leading to an action and more than 50% of those converting to a sale, local businesses and brands that leverage real-time marketing strategies have a greater chance of winning the sale. Beyond that, there are countless advantages of a real-time marketing strategy and methods for implementing one, such as leveraging trending items, popular hashtags and events to drive local business and website traffic. Local […Read More]

How to Use Real-Time Marketing to Attract Local Customers

August 25th, 2017 by

With mobile users now averaging 3+ hours per day (and mobile usage still increasing) and social media platforms always going, consumers want and expect 24/7 availability and communication with businesses. So how can businesses get this done? Real-time marketing strategies can help make this two-way communication happen! Use Real-Time #Marketing and Connect Locally says @BernieColeman #AdviceLocal #QueenofLocalSEO Click To Tweet It’s not a 9-to-5 world anymore, and consumers want to […Read More]

What’s Trending? Must-Know Data Points from the 2017 Internet Trends Report

August 10th, 2017 by

The time has come… Yes, that time of year when once again I get to share my insights into the 2017 Internet Trends Report! Each year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) presents the Internet Trends Report, highlighting all the data they have gathered about consumers, digital marketers, advertisers and brands during the prior year. This year’s 355-page slide deck meets all of our expectations, and more. […Read More]

How Small Businesses Can Use Great Content to Connect with More Customers

May 5th, 2017 by

In honor of National Small Business Week, we wanted to talk about how small businesses can benefit from creating and sharing awesome content with their audience. When it comes to content marketing, there are several important questions small business owners must ask themselves before dedicating their resources to content creation. The key to effective content is not to publish more of it, but to commit to producing high-quality pieces that […Read More]