Category: Social Media

The Whys for Using Instagram Stories to Market a Business

December 15th, 2016 by

When it comes to establishing a strong brand presence online, it’s important to create engaging content across a variety of social networks. Although different forms of social media tend to work best for marketing different brands, Instagram Stories offers several compelling reasons for businesses of all types to give the new feature a shot. Six Reasons Why Businesses Need to Start Creating Instagram Stories 1. Connect with the Most Engaged […Read More]

Facebook Creates Page Templates to Help Businesses Increase Visibility

November 30th, 2016 by

If you manage a Facebook Page, you may have noticed that the latest update gives business owners more control over their social media presence. Facebook recently rolled out a new update that offers suggested Page templates for different types of businesses, including professional services, stores, and restaurants. In each case, the templates are designed to emphasize the tabs that matter most to the business’s target audience. The update allows businesses […Read More]

5 Things Businesses Can Learn from Following Competitors on Social Media

November 28th, 2016 by

So hopefully by now you know I am all about learning from the competition! Following competitors on Twitter, Facebook, and Instagram is another way to get valuable insights to help the local businesses you represent. Staying ahead of the competition requires knowing where the competition stands, how they are doing and what you can improve upon. Let’s dive in and explore how you can use social media to learn from others. Learn These […Read More]

Facebook Recommendations Feature Takes Local To a New Level

November 4th, 2016 by

I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook. Seriously, ask Facebook for a recommendation. But how? Let’s talk. But first … When I think of the Facebook Recommendations feature I see crowdsourcing on steroids! Normally, we use crowdsourcing on Facebook for solving a problem related to work, health, and things like […Read More]

Best Image Sizes for a Facebook Page

October 17th, 2016 by

As the most popular social media platform in the world, Facebook presents a powerful opportunity for businesses to connect with customers online. Maintaining a professional Facebook Page for a business requires uploading up-to-date, relevant, ‘likeable’ photos that adhere to the site’s size requirements for cover photos and profile pictures. Cover Photo Recommended size: 851 x 315 Minimum size: 399 x 150 Display size on computers: 828 x 315 Display size […Read More]