Hummingbird Watching: 3 Facts About the New Algorithm

Pandas and penguins are out. Birds are in—hummingbirds, that is. Hummingbird is the name of Google’s latest algorithm, and it’s going to change the very nature of SEO. This is not an overstatement. Even though Google is, as always, guarded about revealing details, news around the virtual water cooler is that Hummingbird is no mere tweak to standard procedure—it’s a brand new approach to SEO that all agencies, professionals, and […Read More]

Big Changes to Twitter Announced This Week

It’s been a busy week in the world of Twitter. The company announced two major changes to various features this week: Direct Messages and Scheduled Tweets. Both changes present various opportunities and setbacks for both marketers and general users, and each are a big step toward the company’s IPO filing scheduled for next month. Direct Messages No Longer Require Reciprocal Following This isn’t exactly a new update to Twitter, since […Read More]

Announcing Our Support of B4U Click

We are so proud to announce our support for a new children’s advocacy program called “B4U Click” and developed by the Children’s Advocacy Center of Johnson County. This week, we presented the Center a check of over $52,000 to help support them in the development of this program, which promotes online safety and reporting for children. As an Internet marketing company, this cause is important to our company. We believe […Read More]

6 Marketing Statistics That Will Make You Rethink Your Strategy

Statistics should be one of the most important aspects of any marketing strategy. On a basic level, they tell you what’s working and what’s not working for other brands and marketers or what is perceived to be less or more important for the future. But more importantly, they give you insights into user behavior, which is a key element in being successful online. We discussed this topic with the marketing […Read More]