It’s no secret that Google is constantly changing. While products like Google Business Profile (formerly Google My Business) are rarely completely overhauled, they do get frequent updates that change the way we should be creating and optimizing a Google Business Profile listing. This includes image sizes within the Business Profile (GBP) listing and in GBP posts.
When looking to claim, create, update or optimize a GBP listing, it’s important to follow Google’s guidelines. Failing to pay attention to things like type of images allowed could result in GBP images being taken down, or getting buried by other content – a definite no-no in the online world!
Beyond putting a local business’ best foot forward with images, if you don’t upload the images to a Google Business Profile listing, photo mishaps can occur. One example (which is kinda infamously funny) is when a miscreant at Bed, Bath and Beyond arranged one of their products to spell a “not-so-appropriate” word – then uploaded the image to the location’s Google Business Profile listing! No one wants that!
Now that we’ve provided a little laugh, let’s dig into the best image sizes and best practices for a Google Business Profile listing.
2018 Google Business Profile Image Sizes
When uploading images to GBP, there are certain important aspects users need to follow:
- Images should have a high resolution – with a minimum of 720×540 pixels
- The ideal aspect ratio is 4:3
- Photos should be used to reinforce the GBP post’s messaging, helping the business stand out – as opposed to bringing them down or being clickbaity
- Bright, vibrant colors are preferred
- Images should be high-quality, meaning that they should be in-focus and well-lit, too. Forget about filters and excessive editing
- The formats accepted are JPG and PNG
And video? Absolutely, don’t forget about video! GBP also allows videos of up to 30 seconds long and up to 100 MB, with a resolution of 720p or higher. Good to know….
If a business has a fantastic video, it could work to their advantage in a GBP post.
2018 Google Business Profile Image Guidelines
GBP allows businesses to upload different types of photos, including a profile photo, a cover photo, and additional photos.
1. Profile Photo
The profile photo is a business’ main introduction. It helps customers easily recognize the business on Google. It shows up in Google Maps and search results.
While everyone’s first thought might be to use a logo as a profile picture, real images tend to rank higher on Google than logos. The image should be relevant to the nature of the business, and it should also follow the optimization guidelines we talked about above.
2. Cover Photo
A cover photo is everything a business needs to show its distinctive personality and what else? Pizazz! The cover photo helps differentiate a business from its competitors. When a business adds a cover photo, it is automatically set as the preferredphoto.
Even though the preferred photo won’t be guaranteed to be displayed as the first image for a business, it helps to tell Google that in fact, it isthe business’ preferred image.
3. Additional Photos
GBP allows – and we encourage – businesses to upload additional photos. These could be used to showcase different features of a particular business, including the following:
- Exterior photos: Use at least three images to help customers recognize the business. Ideally, these should be taken from different angles and during different times of day.
- Interior photos: Ambiance and decor can make a huge impact for potential customers. A business should always try to showcase any particular interior features they’d like to be known for. Interior photos could also include common areas or guest rooms. Businesses can add up to three of each!
- Product photos: For businesses selling goods, at least three images of their most popular products should be included in their GBP listing.
- Work photos: If a business provides a service, the best way to convey it might be showing photos of their team hard at work. Three different images that showcase their most popular services are ideal, particularly images of any specialty services.
- Team photos: It’s important to show how proud a business owner is of their team. Businesses should make sure to include three photos of their management team and employees. A tip? Forget about poses and headshots, customers want to see the team in action. A photo of the business owner is always welcome as well.
Big Image No-No’s for Google Business Profile
It’s easy to make mistakes when optimizing a GBP listing, which is why businesses should be very careful with the information and images they put on their GBP profile. When talking about images specifically, they should make sure of the following:
- The image should not be copyrighted: The business should be the rightful owner of the image, or have the rights to use it commercially.
- The image cannot be a screenshot: Quality matters! Images should be high-quality, so definitely noscreenshots, or anything blurry, dark, rotated or overly edited.
- Say no to adult content: Suggestive images are a big no-no for Google. Even if the subjects are not showing much skin, Google frowns upon images that suggest a sexual encounter. Something else Google doesn’t like? Images that promote hate or incite violence.
Let the Experts Guide You Through Google Business Profile Claiming and Optimization
Claiming and optimizing a Google Business Profile listing takes a lot of effort. This includes the types of photos uploaded to a Google Business Profile listing.
Fortunately, we’re here to help. Partner with Advice Local and let our local search experts do the heavy lifting. Request a demo today, and find out how we can help you and your clients.