The Ins and Outs of Online Visibility for Local Businesses

The days of competing with local businesses via storefront window displays and newspaper ads are long gone. Sure, traditional methods of advertising still hold value, but it’s pretty much impossible for any business to survive without online visibility – particularly a local business. It’s just the way of the world nowadays. Without an optimized presence online, local businesses will struggle to stay relevant and appeal to local customers. In fact, […Read More]

How Are Local Listings Beneficial for Local Businesses?

Local listings have always been essential for local businesses. Back in the days of real-world phone books, before Google and mobile devices ruled the world, local businesses simply needed to sit back and let customers find them. Whether by walking in front of their brick-and-mortar location or looking them up on a phone book, customers easily found their way to local businesses, and conversions were booming. Unfortunately, things haven’t been […Read More]

How to Use Google Maps to Respond to Google My Business Reviews

Reviews are impactful, and how they’re handled is defining for businesses and brands. No one likes to read bad reviews. Customers can be steered away from businesses by negative feedback, and companies with poor online ratings face an uphill battle when it comes to earning new clients. When a business earns a scathing review, it’s best to respond to it and do a little damage control. Google knows this and […Read More]

Does Every Local Citation Need to be Cleaned Up?

Clean local citations are an essential part of local SEO. It’s one of our highest priorities for the clients we take on at Advice Local and a topic we emphasize to our partners. Any mention of a brand or business online, no matter the forum, has the power to make or break a consumer opportunity. If information is incorrect or misleading, trust is already violated; just like in personal relationships, it […Read More]

How to Enhance a Local Business’ Online Presence With Bing Places

Business owners today must prioritize getting their businesses found online. Bing Places is one of the best tools to help them accomplish this. The Bing-powered listing helps local businesses attract new clients by easily and conveniently displaying their information when a potential customer searches online for any goods or services the business provides. While claiming, creating and optimizing a listing on Bing Places might sound easy, the process comes with […Read More]

An Award-Winning Strategy Courtesy of a Pest: Dallas-Fort Worth Lice Treatment Resource Center Case Study

The struggle for parents to conquer head lice issues is real around the world, and one Dallas-Fort Worth company is taking head lice on head first. Our team at Advice Local was excited to take on the challenge – and we won an award for it along the way. The integrated campaign we are going to outline below was awarded Internet Marketing Association’s Impact Award 2018 for Best Integrated Campaign […Read More]

The 2018 Guide to Best Image Sizes for Google My Business

It’s no secret that Google is constantly changing. While products like Google My Business (GMB) are rarely completely overhauled, they do get frequent updates that change the way we should be creating and optimizing a Google My Business listing. This includes image sizes within the GMB listing and in GMB posts. When looking to claim, create, update or optimize a GMB listing, it’s important to follow Google’s guidelines. Failing to […Read More]