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Advice Local recently launched our new AI optimization tool, the AI Presence Amplifier, to help agencies, local marketers and platform partners take control of the stories that answer engines (AE) and AI summaries tell about their client businesses. For AI optimization and generative engine optimization (GEO), structured data consistency is vital for search visibility. So how can the AI Presence Amplifier help your clients show up in search? Let’s take a look.
How to Use GEO to Boost Clients’ AI Search Visibility
Many of the foundational principles used in local SEO are also at the heart of generative engine optimization (GEO). This is great news as it shows that SEO isn’t dead, and with our latest AI tool, agencies and local partners can help improve their clients’ visibility in AI-initiated searches.
See Businesses the Way the Biggest AI Platforms See Them
Whether consumers use ChatGPT (currently the most popular AI platform), Google Gemini, Microsoft CoPilot, or Perplexity, you can gain access to see what the AI robots “see” about client businesses online. For a client’s business to be found online in generative AI search, you need to know what data exists about each business.
Tackle Citation Inconsistencies
The AI Presence Amplifier presents an AI Publisher Score (APS) as a percentage. The APS is your starting point to find out what business data needs to be updated. By reviewing accuracy across seven attribute categories, you can see what data is missing, consistent or inconsistent, and make a request to our team for updates. A business with consistent data across multiple AI platforms will have higher trust scores and authority, leading to a greater likelihood of it being surfaced when consumers search.
Publish and Structure Great Content
Strong, relatable, authoritative content still remains at the top of the AI search food chain. Consumers want clear answers to their AI-based searches. Create content that meets standard Google EEAT requirements, and ensure that guidelines for on-page structure and off-page technical details are followed.
Regular updates to web pages, blogs, social media and directories (Google Business Profiles, Bing Places, etc.) are still vitally important too. And even here, consistent content across platforms is important for AI to “read” and return that information to searchers.
Are Your Clients Found in Generative AI Search Infographic
Learning about the shift in local SEO and GEO doesn’t have to be difficult. With incredible tools like the AI Presence Amplifier, its APS, and helpful, bite-sized information like this infographic, you can glean what you need to know to ensure your clients show up in AI-based searches. Share this infographic to help other leaders and team members get up to speed. Our partners with active listings management services can easily request a demo of the new AI Optimization tool via your account manager.
Get to Know Our AI Presence Amplifier GEO Tool
Get a look at client data consistency across AI platforms like ChatGPT and Google Gemini for yourself with Advice Local’s AI Presence Amplifier. Be prepared for the next wave of AI enhancements by unifying relevant business information and finding out where improvements can be made. Request a demo today, or call us at (214) 310-1356 to get started.
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