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Angie’s List Pulls Down Paywall

Angie’s List Pulls Down the Paywall: What this Means for SMBs

Angie’s List made a bold move, creating a value-priced, free option for users last week. Now everyone can have access to those valuable and sought-after reviews.

Small Businesses and Consumers Win Big with Angie’s List

Both small businesses and consumers can forego the annual $40 membership to receive a basic “Green” package which includes the robust reviews Angie’s List is known for, access to information about vetted service providers and their digital magazine.

Two premium choices are available and include discounts, guarantees, support at varying levels and dispute resolution, at annual price points of $24.99 and $99.99. There are consumers who are willing to pay for that peace of mind; after all Angie’s List has built its business on a reputation of having honest reviews from real customers.

Businesses in more than 720 categories, surrounding mostly home services and healthcare, make up their directory. The free option provides consumers another option in their search for service providers, and gives Yelp and the Better Business Bureau some competition.

Time to Optimize and Respond

Angie’s List isn’t the most profitable company, and a quick Google search reveals reputation management issues of their own, but 20 years of consistent online presence gives them authority in search results. This means reviews listed on the site can have a significant impact on reputation and search placement for small businesses and brands.

At Advice Local, optimizing the businesses we represent on Angie’s List has always been and will continue to be a priority. Take the time soon to list or claim the businesses you represent on the platform. This includes uploading the business logo, creating a detailed description and perhaps, putting up an offer.

With dispute resolution offered as an incentive in their top-tier premium package, it is highly important for businesses and their representatives to make sure they’re engaged on this platform, handling both glowing reviews and complaints with care.

Take Angie’s List for a Test Drive

A quick browse of the site, after registering the new free account, showed me all that was hidden before in the reviews – the general information description, the grades, the categories and how many are in each section.

There’s no word from Angie’s List on an official API or the availability of third-party platform integration yet, but rest assured the Advice Local technology team is researching a solution.

Be sure to actively login to Angie’s List and engage with consumers purchasing products and services from you and your clients!

One thought on “Angie’s List Pulls Down the Paywall: What this Means for SMBs

  1. Aisha, thanks for keeping us in the loop! SMBs need to get busy taking action today. I went to Angie’s list and looked at some of the listings on there. They need some help for sure.

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