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If you are an entrepreneur running a small business – or even a medium to verging-on-large business – sending out a conventional press release about your company may not be your first choice for a way to promote your product or service. That’s OK, because the “conventional” old press release probably isn’t the best way to promote these days. That does not mean that the whole concept of releasing information to […Read More]
Author: Advice Local
Totally Awesome Tracking Tactics Using Excel
Tracking phone numbers has always been a fairly reasonable tactic for tracking where traffic is coming from, reason for the call, duration, and conversion rate. Now, with the continual growth of Google Ad Campaigns, marketers are teaming up both Google Analytics and call traffic to zero in their results even more. We were recently introduced to a PPC campaign that did exactly that. This client’s campaign came with a month’s worth […Read More]
Blending Graphic Design & SEO for Return on Investment (ROI)
“SEO is all about driving traffic to a site so that it can then make conversions, this suggests the importance of graphic design for SEO. Graphic design and SEO work together because investing in online marketing only makes sense if the website can convert visitors to customers.” – Ryan Farrell, The Basics of Combining Graphic Design & SEO At the beginning of a project or website build the options are […Read More]
How Your Keyword Rankings Happen
As a site owner, do you know how your keyword rankings occur? Do you know how your clients find you? Let’s find out as you take on the role of Bob, owner of ww.bobswidgetworld.com. After a lot of hard work you’ve done it! Your site finally ranks for ‘blue widgets’. Traffic has increased. You’re getting a lot of qualified leads. When the smoke clears, you decide to check your data. […Read More]
Responsive Web Design: Working with a Fluid Grid
In my last post, I introduced you to the concept of responsive web design. I want to take this one step further and begin the actual implementation. Just to refresh, responsive web design combines fluid grids, CSS3 media queries, and flexible images to allow a website to adapt to the screen size of the user. Today, we’ll start out with fluid grids. Once again, we have Ethan Marcotte to thank […Read More]
Mobile Website Optimization Has Found Its Home
Is Your Website Optimized? I’m not talking about Search Engine Optimization. While SEO is important, I wonder, have you thought about the last time you viewed a site on your mobile device? Did it fit within the screen you were using? Did you have to keep adjusting the size so that you were able to read it? I am betting if you had to do that, you didn’t stay at […Read More]
Keeping Content Creative For Local Markets
I would love to tell creative writers everywhere that content writing for small business clients is full of fantastical wonder and every page can be filled with beautiful prose you would want to read to your child at night. If you’ve come to this article with this expectation, accept my utmost apology. There is no fantasy involved in content writing for websites, but it doesn’t mean that your creativity has […Read More]
Compelling Content: The Window to Your Content Marketing Soul
I have not one, but TWO infographics for you on this lovely Wednesday morning, so let’s get started. What is Content Marketing? For all you textual learners out there, content marketing is the process of creating and sharing original content through the use of: Blogs Case Studies Infographics Podcasts and Videos White Papers eBooks The main purpose of content marketing is to inform or educate your reader, not to sell your product or […Read More]
5 Content Writing Tips You Should Never Forget
Writing web content for your company may seem daunting with a slew of contradicting information and leftover, outdated advice from years past. But with the evolution of search engines, and an emphasis on natural content and readability it doesn’t have to be. These strategies will help fill your page with words and turn sentences into silver. 1. A Headline for the Ages The heading for your page carries, perhaps, the […Read More]
A Woman’s Guide to Backlink Tracking
Being a woman in the SEO industry, when talking about back link tracking, one thing comes to mind, mascara. Yes, you read right, mascara. A woman may use three different mascaras to make her eyelashes the perfect consistency for a night on the town. Using one for length, one that curls, and one that volumizes, they each perform the same action, but have different qualities that achieve the exact look they’re […Read More]