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Brief History of Link Building: From the dawn of the Internet, and more specifically the increasing use of search engines, links have played a huge role in showcasing the popularity of websites. Search engines used the amount of inbound links to a site to determine its page rank and authority, which enabled sites to attain a higher ranking in results. Soon after, sites began to notice a direct correlation of links from […Read More]
Author: Advice Local
Writing Tip: Using Contractions in SEO Content
It’s a new age out there, people. We’re in the middle of a time when technology, information, and even language is evolving right under our noses. Our global society is trained to want the latest and greatest, and catching up to recent trends is easy to do because anyone can get their hands on and spread new information via the Internet. In fact, that’s how the Merriam-Webster dictionary gets its […Read More]
How to Blog for Your Business [Part 2]
Creating the Perfect Post for Your Business to Build Consumer Trust In “How to Blog for Your Business [Part 1]” we discussed choosing your audience and understanding them. Knowing how to write a blog and who you’re writing it for is almost as important as the actual blog. They are partners in creating an optimum post with the most relevant information for your clientele. Part 2 delves into engaging your […Read More]
5 Tips For Handling Web Development Requests, Without Pulling Your Hair Out
So you are just starting your day, and you seem to be buried under a pile of work. Not so fast, it doesn’t have to be that way. Does this sound like your day? You have an open request to build a site. You also have an open request to make minor adjustments to a different site (or two or three different sites). Those requests seem to come through a multitude […Read More]
Reinventing the Press Release to Shine Online, Pt. 2
Keep News Items Short, Interactive and Optimized for Search Engines As discussed in Part 1 of this 2-part blog series about “press releases” for small business, things have changed greatly over the years for the classic press release. With the advent of electronic communications and websites, we are talking major changes – not just updated writing style with hyperlinks added. Press releases have evolved into a new category of web content. […Read More]
Reinventing the Press Release to Shine Online, Pt. 1
If you are an entrepreneur running a small business – or even a medium to verging-on-large business – sending out a conventional press release about your company may not be your first choice for a way to promote your product or service. That’s OK, because the “conventional” old press release probably isn’t the best way to promote these days. That does not mean that the whole concept of releasing information to […Read More]
Totally Awesome Tracking Tactics Using Excel
Tracking phone numbers has always been a fairly reasonable tactic for tracking where traffic is coming from, reason for the call, duration, and conversion rate. Now, with the continual growth of Google Ad Campaigns, marketers are teaming up both Google Analytics and call traffic to zero in their results even more. We were recently introduced to a PPC campaign that did exactly that. This client’s campaign came with a month’s worth […Read More]
Blending Graphic Design & SEO for Return on Investment (ROI)
“SEO is all about driving traffic to a site so that it can then make conversions, this suggests the importance of graphic design for SEO. Graphic design and SEO work together because investing in online marketing only makes sense if the website can convert visitors to customers.” – Ryan Farrell, The Basics of Combining Graphic Design & SEO At the beginning of a project or website build the options are […Read More]
How Your Keyword Rankings Happen
As a site owner, do you know how your keyword rankings occur? Do you know how your clients find you? Let’s find out as you take on the role of Bob, owner of ww.bobswidgetworld.com. After a lot of hard work you’ve done it! Your site finally ranks for ‘blue widgets’. Traffic has increased. You’re getting a lot of qualified leads. When the smoke clears, you decide to check your data. […Read More]
I Like My Graphic Design Hard Boiled, Not Over Easy
Do You Want Cheap, Fast, & Great Graphic Design? Colin Harman is an artist in California who created a graphic design infographic a few years ago that is so simple it begs you to insert your own interpretations, graphic design stories, and client experiences in each one of its carefully placed Venn diagram intersections. No matter your bent in the graphic design world, from freelancers to corporate employees, we’ve all […Read More]