As with any type of advertising, you want your digital marketing efforts and ads to draw as much attention as they can. Understanding how to optimize a Facebook page and leveraging it just as you would any social media channel is an important component of this endeavor.
How to Optimize a Facebook Business Page
Create Visual Appeal on the Facebook Page
We are innately visual creatures and absorb most experiences first through sight, and a Facebook page is no different. You want customers, especially potential ones, to be able to easily find the information they are looking for. Otherwise, you run the risk of losing them.
With this in mind, make sure you have branded cover art and profile image. Organize Facebook page content so that information about business offerings and how to find the business is front and center. Organize the tabs in a priority sequence that makes sense for the business. Maximize the space by including a call-to-action button that makes it easy for customers to get in touch with the business and to purchase a specific product. Call-to-action button could say:
- Buy now
- Click here to order
- Contact us
Maximizing the Details of a Facebook Page
As in many situations the smallest of details can be overlooked here, and ultimately that will cost a business in potential customers and sales. Here are the 3 little things every Facebook page should include:
- A Facebook URL
- The right category
- Complete “About” section
For brick-and-mortar businesses make sure the NAP (name, address, phone number) is complete and that it matches on all online business listings. Ensure the Facebook URL matches the company and its brand so that people will associate the website with the Facebook page. This helps search engines pinpoint what the business is about. It might seem simple, but many people overlook this one key point.
Selecting the right Facebook category is similar to choosing a Facebook URL – simple, but often overlooked. Putting the business in the right category ensures that search engines easily find the page, and it also ensures that it’s easily found on Facebook itself.
The “About” section on Facebook is an important element for search engine optimization, so use it to your advantage. Don’t overdo keywords in this section, but do create a clear, concise, and pointed description of the business. Make sure to include links to the company website and other social media channels in the “About.”
How Often to Post on a Facebook Page
Facebook is today’s phone book, and one of the places people go in order to find the information they are looking for – especially when it comes to businesses. Fill the Facebook page with:
- Informative posts
Ideally, your aim is to update the Facebook page at least once a day. Don’t bombard followers with a post every half-hour, but do keep them informed and connected to the business on a regular basis.
Remember to cross-connect the social media pages. Showing that picture of new inventory on Instagram is a great thing to share on Facebook also, plus it gets the added benefit of promoting through both social outlets.
Facebook is one of the easier things to integrate into a local presence management strategy. Not only is it free, but it’s also one of the most viewed sites in the world. All businesses need to be on Facebook. Get help today in optimizing the local and social presence of the businesses you represent!