Voice assistants have been around for awhile, but only recently has voice search really started changing the way users consume information. From asking Siri about the weather, to asking Alexa to turn on the lights, voice assistants are turning into real-life assistants faster than we can say “OK, Google!”
Voice search is so powerful and important that we have integrated a Voice Search Readiness Score within our local presence management solution.
So, why does voice search matter to local businesses and local search? You’ll have to download our free voice search guide to find out – or just keep reading!
Voice Search Makes Everything Easier
Any assistant you use on your smartphone or in your car – why hello there, Echo Auto! – will allow you to narrow down your search to only the top results in the area.
Consumers are not only asking questions such as “where is the closest auto repair shop,” they also want to make sure they’re choosing the right place, using follow-up questions like: “what’s this business’ rating?” or “what can you tell me about this business?” Voice assistants are helping find places to go to, and they’re also helping to make informed decisions.
Why Is Voice Search Important for Local Businesses and Multi-Location Brands?
Voice search is so simple to use that it’s narrowing the generational gap, particularly as more and more people jump into the smartphone trend. Because voice search doesn’t require a screen, it means a person can find a local plumber to handle that leaky faucet without first hunting down their reading glasses!
When you think about it, it’s quite obvious why voice will be at the center of search in the very near future. Comscore already predicts that 50 percent of all searches will be done by voice by the year 2020– and this number will only increase.
Would you like to learn even more about voice search? Our guide is here to tell you all about it. It’s packed with stats, strategies and tips you can’t afford to ignore.
Within its pages, you’ll learn:
- What voice search is, who is using it, and why voice assistants are important
- How to increase the chances for a business to get found in voice search with content and listing optimization
- Dissect “near me” searches, featured snippets, and what to do next
This easy-to-digest guide delivers answers to these questions and much more. Grab your download of “Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found” right now! I promise you will be both fascinated and educated.