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This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates which went into effect yesterday. New Google+ Updates Google added 41 new features to their social network darling, Google+. Yes, 41! Though Google+ has 190 million monthly active users, […Read More]
Author: Advice Local
Staying Sane in a Socially-Driven World
“But I don’t want to go among mad people,” Alice remarked. “Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.” “How do you know I’m mad?” said Alice. “You must be,” said the Cat, “or you wouldn’t have come here.” ― Lewis Carroll, Alice in Wonderland In today’s globalized world, we are constantly surrounded by and connected to the Internet. Social media has […Read More]
Keeping Control of Your Domain Name
Be a Master of Your Own Domain A good domain name is a critical business asset. Like the keys to your office door or access to your bank account, you need to keep your domain name under your company’s control. Unfortunately, I’ve found that many business owners (and by many I mean most) do not have control of their domain name. Many of them had their marketing company purchase the […Read More]
Three Misunderstood Social Media Sites
Social media marketing is all about getting your content out there—into the hands (onto the screens) of your followers, your fans, and your customers. But that doesn’t mean that all social media sites are created equal. It also means that you shouldn’t treat your different audiences the same. At the heart of your social media strategy is likely your blog. And for good reason—blogs provide fresh content for your site […Read More]
Hey Folks, It’s Still About an Overall SEO Strategy
I am still always amazed by the sheer number of supposed digital marketing firms that continue to pitch their clients on ancient techniques that have been shown to not work over and over again. Here is a bit of advice to any potential businesses looking to work with a digital marketing agency: if all they tell you is how they are going to build you X number of links over […Read More]
Content Relevancy & Transformation
The Internet has made it easy to write about pretty much any subject you want, but good business means writing about something that people will care about. It should also be related to your brand somehow, or the search engines could find it irrelevant. But how do you make content relevant? Why Research is Key When I know I will be writing a blog post, eBook, or even something related […Read More]
If Content is King, are Images Queen (And Therefore Really King)?
As a woman soon to tie the knot, I feel comfortable saying my relationship falls in my favor a majority of the time. If I don’t want to drive, he will. If there are fries at the bottom of the bag, I get to eat them. (This is also partially because I have an addiction.) If he wants to watch Game of Thrones, and I want to watch Mad Men, […Read More]
Will SEO Matter in the Mobile Web?
Mobile Apps, Responsive Web Design, & SEO There are two trends that Internet marketing agencies who offer web design and search engine optimization (SEO) must pay attention to because they appear to be on a collision course. Saying “collision course” is unnecessarily dramatic because there will not be a winner and a loser like there was with HD-DVD and Blu-ray. The collision will have to do more with how these trends affect […Read More]
To Groupon or Not to Groupon
Promoting your business online is a must in today’s economy. Businesses are shifting marketing dollars from traditional channels, ones that have been around for close to 100 years in some cases, to the digital landscape. Internet marketing offers many avenues for online promotion and one such service has almost (not quite) branded itself into verb status. The daily deal and coupon promotion site, Groupon, has become immensely popular. Businesses of […Read More]
10 Quotes to Motivate Your Marketing
I love quotes. In fact, I keep a quote book where I keep inspirational, relevant, and funny quotes I can refer to at any time. On bad days, they keep me motivated to keep pushing ahead, and on good days, they remind me to always strive for more. You can Google search “marketing quotes” to find hundreds of other blogs filled with quotes about the industry, but usually need something […Read More]