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Social media marketing is all about getting your content out there—into the hands (onto the screens) of your followers, your fans, and your customers. But that doesn’t mean that all social media sites are created equal. It also means that you shouldn’t treat your different audiences the same. At the heart of your social media strategy is likely your blog. And for good reason—blogs provide fresh content for your site […Read More]
Author: Advice Local
Hey Folks, It’s Still About an Overall SEO Strategy
I am still always amazed by the sheer number of supposed digital marketing firms that continue to pitch their clients on ancient techniques that have been shown to not work over and over again. Here is a bit of advice to any potential businesses looking to work with a digital marketing agency: if all they tell you is how they are going to build you X number of links over […Read More]
Content Relevancy & Transformation
The Internet has made it easy to write about pretty much any subject you want, but good business means writing about something that people will care about. It should also be related to your brand somehow, or the search engines could find it irrelevant. But how do you make content relevant? Why Research is Key When I know I will be writing a blog post, eBook, or even something related […Read More]
If Content is King, are Images Queen (And Therefore Really King)?
As a woman soon to tie the knot, I feel comfortable saying my relationship falls in my favor a majority of the time. If I don’t want to drive, he will. If there are fries at the bottom of the bag, I get to eat them. (This is also partially because I have an addiction.) If he wants to watch Game of Thrones, and I want to watch Mad Men, […Read More]
Will SEO Matter in the Mobile Web?
Mobile Apps, Responsive Web Design, & SEO There are two trends that Internet marketing agencies who offer web design and search engine optimization (SEO) must pay attention to because they appear to be on a collision course. Saying “collision course” is unnecessarily dramatic because there will not be a winner and a loser like there was with HD-DVD and Blu-ray. The collision will have to do more with how these trends affect […Read More]
To Groupon or Not to Groupon
Promoting your business online is a must in today’s economy. Businesses are shifting marketing dollars from traditional channels, ones that have been around for close to 100 years in some cases, to the digital landscape. Internet marketing offers many avenues for online promotion and one such service has almost (not quite) branded itself into verb status. The daily deal and coupon promotion site, Groupon, has become immensely popular. Businesses of […Read More]
11 SEO Terms You Didn’t Know Existed
As you know, the SEO industry is filled with jargon. Most people know the basic dictionary terms, but there are words out there that are just plain… well, weird. In my never-ending quest to expand my knowledge of this industry, I recently went on a wild goose chase through various SEO glossaries for the weirdest, most unusual SEO terms I could find. The following is the result! (Note: Several of […Read More]
Marketing Your Content to the Right Audience: Lessons from J.K. Rowling
Can you remember the first time you heard about the Harry Potter books? I know I can. I was in my elementary school classroom, and everyone one was all abuzz about the book that one of my friends had brought to school; Harry Potter and the Sorcerer’s Stone. At that time, like many avid Harry Potter fans, I did not like reading. Scratch that—I hated it. However, there was something […Read More]
Informational and Transactional Keywords
Informational and Transactional Keywords: Know the Difference Last time I wrote a very basic post about how your site ranks in search engines. This time around we’ll be talking about informational and transactional keywords, as well as the buying cycle. Not only that, we’re also going to talk about how you can increase sales by catching prospects during the informational phase of the buying cycle. Sounds good, right? Yes, it’s […Read More]
Authorize.Net’s Recurring Billing Solutions
By: Roger Yonley – Coder Tactics Authorize.Net is a payment gateway that provides the infrastructure and security needed to safely and easily connect merchants to credit card processing networks. It offers an API for most situations, making it a popular choice among developers and merchants. Setting Up Recurring Billing for Clients One need that online businesses commonly have is the ability to setup recurring billing for their clients. Authorize.Net offers […Read More]