Category: Content Marketing

How to Use Eco Friendly Marketing to Convert Leads into Customers

November 22nd, 2016 by

Would you like to boost the amount of leads generated by your website? Do you want a large amount of targeted traffic arriving on your landing page each day? Would you like your website to hit the top results in the major search engines for your main keywords? At yourveganmarketer you will find tons of ideas to boost your business. Although the primary purpose of content marketing is not to […Read More]

Quick Start Content Marketing Plan Part 5: Measuring and Evaluating Efforts

August 10th, 2015 by

This is the final installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview of the process. The second installment covered “Establishing Content Marketing Goals”, the third in the series explored how to segment your audience and reach those prospects through the various media channels available, while the fourth I looked at […Read More]

Content Curation Part 1: The Secret Sauce of Content Marketing

April 7th, 2015 by

In my work with small and medium-sized enterprises (SMEs) I often hear executives say that they don’t have time to do content marketing. They’re already fully occupied with running their businesses and believe, not without cause, that content marketing just takes too much time. That’s one big reason they hire my company to manage this part of marketing for them. For some business owners and managers, however, there are good […Read More]

How to Write a Cool Evergreen Blog Post

February 10th, 2015 by

Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable and timeless nature, equally applicable at all times. An evergreen blog post is one that’s as appropriate today as the day it was written. It contains information that remains perpetually relevant despite the passage of time. According to […Read More]

A Beginner’s Guide to Promoting a Website with Social Bookmarking

January 13th, 2015 by

There’s a lot more to promoting your content than just hitting the ‘Publish’ button, and even if your content is of excellent quality, there are still a few additional steps that you need to take to increase your website’s exposure. When it comes to promoting your website or blog and its content, you simply cannot afford to ignore social media, and social bookmarking services can also help to increase your […Read More]

Conversation Rate Optimization: Fundamentals You Can’t Revisit Enough

January 6th, 2015 by

“There are two kinds of people doing conversion optimization: tacticians and strategists,” wrote Chris Goward in this KISSmetrics article about conversion strategy and tactics. Here, we aren’t going to dwell on the pros and cons of either side. Whether you like to think of yourself as a tactician or a strategist, you need to remember that either is incomplete without the other. Ongoing CRO needs a healthy mix of strategy and tactics. […Read More]

What Holiday Shoppers Teach Us About Content Marketing: 3 Big Lessons

December 30th, 2014 by

All this past month the big business story has been about shopping. Would Black Friday remain black? Is Cyber Monday still a phenomenon? How will in-store sales fare? Well, the numbers are now in and they have some interesting clues for content marketers about how we should be promoting our content and marketing our businesses. Here are some intriguing shopping statistics and 3 big lessons we can draw from them. […Read More]

The Intersection of Content and Quality in the Digital World: Stop Writing Disposable Content

September 24th, 2014 by

The content we write on the Web has become disposable and overcrowded, with websites that say the same things as each other, and brands that are publishing to be publishing. Don’t be another brand to fall into the trap of creating disposable content. But first… Let’s understand why brands create content non-stop as part of their strategy to drive website traffic. Brands Publish Content Because: It creates signals for the […Read More]

Write Great Controversial Content – to Debate or Not to Debate

July 14th, 2014 by

Getting people to hate your content is just as important as getting people to like it right? I think so, and I recently learned the value of writing content that caused a debate when I wrote an article titled, “She Wrote an Article About These SEO Tips and You Won’t Believe What Matt Cutts Did Next. Especially After He Saw Tip #5,” and quite a few people were upset, but boy […Read More]

Content Creation Across Platforms and Devices, Part II

July 1st, 2014 by

Previously, I wrote about the relative merits of cloud-based applications for content creation. In that article I covered the big three cloud services: GoogleDrive, Apple iCloud and Microsoft OneDrive. All of those services provide varying levels of free storage space and productivity software that lets content developers create, share, store and access text and visual content in a secure environment. This week I focus on some additional cloud tools that […Read More]