Category: Digital Strategy

6 Easy Ways to Make Your Website More Mobile-Friendly

November 17th, 2016 by

With more than half of all Google searches taking place on mobile devices, it’s necessary for businesses to ensure their websites are easy to access (learn more about the legal aspect of website accessibility) and navigate on smartphones and tablets. Mobile-friendly websites load quickly, display properly for mobile visitors, and often use responsive design, thereby allowing businesses to maintain a consistent brand image, improve customer experiences, and boost conversion rates. Tips […Read More]

10 Digital Marketing Advances That Will Impact Local SEO & Search in 2016

January 6th, 2016 by

Technology is constantly evolving and, because of that, consumers are constantly changing. What they want, need and how they find it will also be ever evolving. Along with that search, local SEO, content marketing and social media will always be changing to meet the needs of the consumer. It’s a cycle that will continue to repeat itself. Below are some of the notable changes that impacted how businesses are found […Read More]

Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO

November 11th, 2014 by

It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile. Consider these facts about mobile marketing: More than 50% of mobile searches have local intent. Mobile search volume is on its way to surpass desktop search volume. Consumers spend an average of 15 hours a week on their […Read More]

Local Search, Part Three: 6 Steps To Managing Your Reputation on Review Sites

October 15th, 2014 by

Once you’ve said what you want to say about your business in online listings, you need to turn your attention to what others are saying. Most often these ‘others’ are customers who review your company’s products and services on sites such as Yelp, Home Advisor, Judy’s Book, Trip Advisor and Google+ Local. Some sites — Open Table, Zagat and Urban Spoon, for instance — review only a single type of […Read More]

Content Creation In The Cloud Across Platforms and Devices, Part I

June 5th, 2014 by

Earlier this week, Apple announced some significant improvements to its iCloud service, now called iCloud Drive. The app, which was once just a storage place for iTunes purchases, is now a full-blown cloud server that can be accessed by most browsers, including those running on non-Apple operating systems. Clearly, Apple wants to compete head-to-head with popular cloud services such as Google Drive. Take a look at these cheap dedicated servers […Read More]

#ContentMarketing and 7 Quick Tips To Boost Content Discovery

March 20th, 2014 by

For the past few weeks I’ve been writing about the ways that classic SEO has morphed into content marketing. That doesn’t mean, however, that we can all focus on becoming great video directors or literary giants. Even when we have high-quality content, it doesn’t promote itself. We still need to consider how our content gets found and ways that we can help the right people discover the right stuff. Here, […Read More]

Getting Hip to Real-Time Content Marketing: Tips You Need to Implement Today

February 10th, 2014 by

I love real time marketing. It makes me feel involved, ahead of the game and even a part of the action. Apparently so do other marketers with about 83% of marketers saying they’re going to use more real-time data in their efforts, according to Infogroup Targeting Solutions. I personally believe that it’s a great way to build your social audience and maybe even help to influence what consumers purchase. That’s […Read More]

Don’t Let Your Digital Brand Fall Behind

January 28th, 2014 by

If you are a business owner, creating a digital presence is a necessity in today’s marketing landscape. According to the MIT Sloan Management Review, a study regarding Fortune 500 firms at the University of Massachusetts Dartmouth shows that a total of 365 companies, or 73%, were found to have a corporate Twitter account. Now, your company may not be at the Fortune 500 level, but I’m going to go out […Read More]

6 Marketing Statistics That Will Make You Rethink Your Strategy

October 9th, 2013 by

Statistics should be one of the most important aspects of any marketing strategy. On a basic level, they tell you what’s working and what’s not working for other brands and marketers or what is perceived to be less or more important for the future. But more importantly, they give you insights into user behavior, which is a key element in being successful online. We discussed this topic with the marketing […Read More]

SEO Tips from The Best Women SEO Experts

September 30th, 2013 by

Sometimes, it may seem like SEO is a man’s world. And, sure, there are a lot of really talented men in the industry and I am happy to say I work with many of them. But, let’s not forget about all the ladies of SEO. This industry is perfect for anyone (male or female) with an analytical mind and a burning desire to reside at the top of their game, […Read More]