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People with limited knowledge of SEO often know that it involves links. And people who know everything about SEO understand that links are one of the more important search engine ranking factors.

Tips for Local Link Building

The type and quality of backlinks leading to a website signals to Google whether or not the site should be considered credible. Since search engines aim to serve up the most relevant, high-quality results to users, link building can strongly influence the visibility of a business’ website in search results.

Tips for Local Link Building

Create a local resource pageCreate a local resource page. If local customers find useful information on the company’s website, there’s a good chance they’ll share the link on social media. If the page is extremely valuable, other local businesses might even link to it.

Build relationships with bloggersBuild relationships with bloggers. If a local blogger is open to ideas, suggest topics that relate to the business or industry and ask that they link to the business’ website.

Network with other local businessesNetwork with other local businesses. Talk to small business owners to see if they’d be willing to swap links.

Reach out to community figuresReach out to community figures. Determine if any prominent community members might be interested in helping local businesses gain exposure.

Sponsor local teams or eventsSponsor local teams or events. This is a great way to get involved in the community, build goodwill and score an authentic backlink from a local organization.

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About the Contributors

Bernadette Coleman

Bernadette Coleman

Chief Executive Officer

Known as the Queen of Local SEO, you can find her speaking nationally on local SEO and search strategies.

Lissa Dutty

Lissa Duty

Branding & Digital Marketing Strategist

Publisher of Rocks Digital and author of two social media books. Lissa is passionate about all things digital.

Bill Hartzer

Bill Hartzer

SEO Consultant

Known worldwide for his research on search engine optimization and the new gTLD domain names.

Justin Liles

Justin Liles

Chief Product Officer

Manages a team of 100+ and has overseen the submission of more than 4 million business listings.