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As search results get more targeted, local and mobile-focused, the links between local search, social media and mobile marketing are gaining significance.

Setting Up Local Businesses for Future Success

Business owners, agencies and marketers can all benefit from paying attention to consumer behaviors as an indicator of how search engines will modify their algorithms in the future.

The only way to stay on top of the latest SEO best practices is to keep an eye out for algorithm updates and be willing to adjust marketing strategies as often as necessary. In the meantime, businesses can position themselves for success by crafting a web presence that is consistent, authentic, human and local.

While you may have came to the end of this interactive guide, you have only hit the edge of the iceberg when it comes to local SEO practices for local businesses. Make sure to check out all the top SEO tools and resources we recommend in the last section.




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Our award winning Local Presence Management solution helps ensure the accuracy and visibility of business’ location information on top search engines, directories, map listings and social media networks.

Take control of online data. Start NOW by requesting a demo of our technology.

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About the Contributors

Bernadette Coleman

Bernadette Coleman

Chief Executive Officer

Known as the Queen of Local SEO, you can find her speaking nationally on local SEO and search strategies.

Lissa Dutty

Lissa Duty

Branding & Digital Marketing Strategist

Owner of Rocks Digital, a digital marketing agency, she is passionate about all things digital, especially websites and local SEO campaigns.

Bill Hartzer

Bill Hartzer

SEO Consultant

Known worldwide for his research on search engine optimization and the new gTLD domain names.

Justin Liles

Justin Liles

Chief Product Officer

Manages a team of 100+ and has overseen the submission of more than 4 million business listings.