4 Ways Businesses Can Drive Mobile App Engagement (And Why It Matters!)

Some local businesses underestimate the importance of having a branded mobile app. In today’s mobile-first world, the fact is that even if a business has a mobile-friendly website, it still needs a branded mobile app. Why? Because mobile apps are designed specifically to look great and work well on mobile devices, which means they can deliver a better user experience than your typical website. 4 Ways Businesses Can Drive #Mobile […Read More]

Mobile App Analytics Every Business Should Track

Creating a custom branded mobile app is an easy and effective way for businesses to connect with consumers. The tricky part is encouraging consumers to engage for longer, more frequent in-app sessions that lead to more conversions – and mobile analytics play a crucial role in overcoming this challenge. When it comes to getting the most value out of a branded mobile app, it’s important to track consumer behaviors to […Read More]

How Push Notifications Can Increase Engagement

A branded mobile app can be an excellent marketing opportunity for businesses – but only if consumers actually use the app on a regular basis. Creating a branded app is easier than ever, but boosting engagement and user retention is a bit more challenging. If you’ve already built a custom app and landed a spot on a consumer’s mobile device (that is, they’ve downloaded your app), then congratulations, you’ve passed […Read More]

5 Reasons Businesses Need a Mobile App (Even If Their Website is Mobile-Friendly)

Smartphones have created a wealth of new marketing opportunities for businesses. Having a mobile-friendly website is certainly crucial, but it’s not the only way to connect with mobile consumers. Since 90% of all time spent on smartphones and tablets is dedicated to mobile apps, even businesses with amazing responsive websites should create a mobile app that places their brand on the home screen of consumer devices. Why Every Business Needs […Read More]