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Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable and timeless nature, equally applicable at all times. An evergreen blog post is one that’s as appropriate today as the day it was written. It contains information that remains perpetually relevant despite the passage of time. According to […Read More]
Author: Advice Local
Conversion Rate Optimization: Fundamentals You Can’t Revisit Enough
“There are two kinds of people doing conversion optimization: tacticians and strategists,” wrote Chris Goward in this KISSmetrics article about conversion strategy and tactics. Here, we aren’t going to dwell on the pros and cons of either side. Whether you like to think of yourself as a tactician or a strategist, you need to remember that either is incomplete without the other. Ongoing CRO needs a healthy mix of strategy and tactics. […Read More]
What Is Ello and Should You Even Care?
Ello is a new, invite-only social network that has recently received a lot of press for two main reasons. First, the site vows never to sell information about its members to advertisers or to allow ads to appear in its network. Second, this idea of an ad-free social media experience has resonated strongly with the public, resulting in a record number of people requesting to join the new site. At […Read More]
What I Learned at Content Marketing World 2014
I recently returned from speaking at Joe Pulizzi’s Content Marketing World in Cleveland. I first attended and spoke on a panel at the 2012 Content Marketing World in Columbus two years ago. Every year the conference is different, so I wanted to share with you some of the things I enjoyed at this year’s event. Content Marketing World is the show to watch: Joe Pulizzi knows how to […Read More]
Do YOU Connect with Content, Search, Social and Local? Now YOU Can!
The Local Social: We ROCK Content, Search and Social At Advice Interactive our mission is to provide the digital marketing community, and all businesses small and large, with the tools, resources, information and essential knowledge to have success with: Content Strategy and SEO Local and National Search Social Media Strategy & Engagement We share this information through blogs, videos, social media and events! Speaking of events …. On October 23rd […Read More]
Where to Begin with Local Search Engine Optimization
Maybe you read an article that talked about Panda, Penguin and Pigeon updates, but don’t understand how these animals pertain to SEO? Well, we are here to help and offer advice on how to get started with Local SEO. Achieving high rankings and visibility in the SERPs (Search Engine Results Pages) for any business is the ultimate internet marketing goal, but it might not be the most achievable goal for […Read More]
DFW Rocks Social Media Conference — Through the Eyes of an Intern
I’ve always found that I benefit most from doing a cannonball into the pool rather than going in slowly by just dipping my toes. Lucky for me, Advice Interactive’s rock star of a CEO, Bernadette Coleman, agrees. She gave me the opportunity to attend the DFW Rocks Social Media conference in Addison, Texas, over a late June weekend. For those of you who do not know the organizer, Lissa Duty, she is […Read More]
Your LinkedIn Professional Network
Your LinkedIn® Professional Networking: How to Connect, Optimize, and Implement for Success teaches you how to create top of mind awareness within your LinkedIn network through branding, optimizing your profile and using search to grow your network. Co-authored by Lissa Duty, Advice Interactive Group VP of community management, this book is your go-to CliffsNotes on leveraging LinkedIn. Highlight it, mark it up, refer to it and implement. This book focuses […Read More]
Bernadette Coleman Lands a Home Run at #DFWSEO!
I was really excited to have the opportunity to hear Bernadette Coleman, Advice Interactive CEO, recently present at the DFW Interactive Marketing, Internet SEO & SEM Meetup. Bernadette started in this industry in 2006 as a consultant, just like me, and has accomplished great things. Her presentation focused on local SEO, social media and content. Attendees left with many great takeaways. For me, her presentation affirmed everything I have been telling […Read More]
Content Marketing And SEO: A Chicken And Egg Story
Before we proceed to discuss the title of this piece, I’d like to look at three very fundamental questions. Q1. How many brands engage in formal marketing? Almost every single one—from small mom-and-pop stores to global brands— depends on marketing in some form or the other for daily sustenance as well as long-term growth. Q2. How many marketers today are brave enough to stay away from digital marketing? Almost none. […Read More]