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My name is Carli, and I’m organized. No, I’m not one of those people who should have her own show (think Hoarders), but I do place a great deal of value on organization. So should you. Businesses and individuals run at their peak when efficiency is made a priority. And in my mind, one of the easiest ways to adopt an efficiency mindset is through the practice of organization, which, […Read More]
Author: Advice Local
The Perfect Recipe for Social Content
You’ve heard of content. You’ve heard of social media. But social content? Social content, which has the power to do two jobs at once if crafted properly, is content created specifically for social media. It’s a means of generating smart, effective content that continues to work for your business beyond the website. You might say social content is web copy with social media baked in. Snackable Tidbits Has a cutesy […Read More]
Content Communication vs. Content Marketing
Every week, I present and educate prospective clients on content solutions, along with many other digital tactics. Being on the front lines communicating with companies and marketing executives about what they have tried, what was recommended to them, or what a competing agency is recommending, I see the reasons why some companies have failed or struggle to associate true value to content marketing. One of these reasons is that companies, […Read More]
You’re Just 3 Steps Away from a Winning Web Redesign
You’ve been putting off a web redesign for far longer than you care to admit. Now the numbers demand it: Your conversion rate is falling faster than Miley Cyrus’s reputation in a public opinion poll. Yeah, that bad. The good news is yours is not a terminal condition. At some point, all websites need a refreshing sprucing up and doing so can bring new life to what had become a […Read More]
Social Media Risks: Understanding and Avoiding Risky Situations
There’s always going to be something in the world that stands out as risky, and there will always be people willing to take those risks. In this article, you will read about some of the risks associated with social campaigns and using a site like Facebook for business. Inevitably, you’re going to see something and think, “I already knew that was risky!” But much like a smoker aware of the […Read More]
Homemade Content Marketing
Why is homemade the best way to go? Because it is genuine. People are more likely to read and benefit from your content when it comes from professionals in that industry. Who is better to write about your business and topics surrounding it—you or an outside contractor? Even if you don’t have the writing skills, contributing your knowledge and ideas to your marketing agency can be extremely beneficial. Take a […Read More]
Getting Started with Google PageSpeed Insights to Analyze Your Mobile Efforts
The PageSpeed Insights tool from Google has been around for a long time, but in the past the tool only gave you information regarding your desktop site. Fortunately this tool now not only has the functionality to give you information about your mobile site, but more companies are turning to this tool specifically for mobile. In other words, the need and use for this tool has shifted. There has been […Read More]
Big Changes to Twitter Announced This Week
It’s been a busy week in the world of Twitter. The company announced two major changes to various features this week: Direct Messages and Scheduled Tweets. Both changes present various opportunities and setbacks for both marketers and general users, and each are a big step toward the company’s IPO filing scheduled for next month. Direct Messages No Longer Require Reciprocal Following This isn’t exactly a new update to Twitter, since […Read More]
Does Your Client Need Mobile Responsive Design?
The quick answer is absolutely! The need for responsive website design is a tricky concept for many business owners to grasp. People are conditioned to be skeptical and say “no” when they think they are being sold. Your job as an SEO sales professional is to break down the wall of disbelief, find out what marketing advice your client needs, and start the education process. Improving Your Sales Pitch with […Read More]
Facebook Page Link Post Update: Are Links Now More Important?
It was hard to miss that a change occurred to the size of link previews on Facebook this week. Now, when brand and company Pages post links to their followers, the once miniscule image preview now appears as a full-width image. This update continues to align with Facebook’s new vision for users’ Newsfeeds, where they emphasize bold, beautiful, and image-conscious content shares. The Specs The update was rolled out on […Read More]