Back to the Basics: Why Duplicate Listings are a Real Issue for Local Businesses

Duplicate listings are responsible for much of the bad data that plagues local businesses online. In addition to damaging credibility and reducing visibility, duplicate listings can spread to other sources and result in even more duplicates across the web. Whether duplicate listings are created by accident or on purpose (perhaps by business owners who wrongly assume it will help SEO), they are always detrimental to the business’ local presence. Though […Read More]

Back to the Basics: Best Image Sizes for Google My Business

Following Google’s guidelines is crucial when creating, claiming, or updating a Google My Business listing. This applies to every element of the listing, from selecting a business category to uploading images. Google has very specific directions when it comes to the kind of photos they allow on their business listings and their social platform, Google+. If you don’t follow their guidelines, the images could get taken down, buried by other […Read More]

Back to the Basics: How to Create a Google My Business Listing

Business owners who decide to invest some time and effort into broadening the company’s online presence through local business directories are on the path to local SEO success. Getting listed in local directories is an important step toward distinguishing the business from its competitors. Now, the next step is to determine which listings the business should be a part of. One that every business definitely needs to manage is a Google […Read More]

Back to the Basics: How to Claim and Optimize a Local Business Listing on Google My Business

For a local business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps. Business owners need to take control of the company’s Google My Business listing to ensure up-to-date business information is displayed online. This means creating […Read More]