Back to the Basics: How to Claim and Optimize a Local Business Listing on Google My Business

For a local business that wants to get discovered in search results, maintaining an accurate Google My Business listing is critical. The listing details (such as the business’ phone number, website, photos, and hours of operation) determine what information consumers see in Google Search and Maps. Business owners need to take control of the company’s Google My Business listing to ensure up-to-date business information is displayed online. This means creating […Read More]

The Whys for Using Instagram Stories to Market a Business

When it comes to establishing a strong brand presence online, it’s important to create engaging content across a variety of social networks. Although different forms of social media tend to work best for marketing different brands, Instagram Stories offers several compelling reasons for businesses of all types to give the new feature a shot. Six Reasons Why Businesses Need to Start Creating Instagram Stories 1. Connect with the Most Engaged […Read More]

Why Keeping a Pulse on Local News is Good for Business

The fact that local businesses can build brand awareness through local engagement and community involvement is both a luxury and a challenge. While many consumers happily support local businesses over out-of-town competitors, there’s also a heightened expectation for local businesses to participate in community events and connect with customers. Local businesses that keep a close eye on local news, events, and announcements have an advantage when it comes to building […Read More]

Best Image Sizes for a Facebook Page

As the most popular social media platform in the world, Facebook presents a powerful opportunity for businesses to connect with customers online. Maintaining a professional Facebook Page for a business requires uploading up-to-date, relevant, ‘likeable’ photos that adhere to the site’s size requirements for cover photos and profile pictures. Cover Photo Recommended size: 851 x 315 Minimum size: 399 x 150 Display size on computers: 828 x 315 Display size […Read More]

How to Prevent a ‘Google My Business’ Photo Mishap

The Google My Business listing and featured image is usually the first thing a potential customer notices when they search for a business online. As such, it plays an important role in shaping a business’s online presence and reflects directly on business or brand reputation. Any failure to regulate the content displayed on a local business listing can leave the business susceptible to some rather embarrassing situations, as seen with this image for a Bed Bath & […Read More]

Top 10 Places to Celebrate the Fourth of July in DFW

If you are looking to catch the fireworks while sporting your red, white and blue this Fourth of July, then look no further! We have put together a list of the top 10 places to celebrate in DFW. 1. Red, White and Boom on the Bridge Watch the Downtown Dallas skyline light up with gorgeous fireworks at the Continental Bridge for the first time ever!. Pedestrians can also enjoy the show from […Read More]

Google Announces Ad in Local 3 Pack

Joy Hawkins shared yesterday that Google announced yet another change to the local map pack. At SMX, Google said that the 3-pack is soon going to contain an ad. This means either be prepared to pay for that top ad spot or to buckle down for even more competition for a coveted maps spot. So far the opinions are split. Check out some of the comments on the Google+ thread below or […Read More]

SMB Q&A: McKinney Wine Merchant

For Small Business Week, we tapped into our own community and interviewed the owner of one of our favorite McKinney small businesses, McKinney Wine Merchant. He offers insights into competing with big box stores and how a genuine interaction with customers keeps them coming back week after week. Business name: McKinney Wine Merchant Owner’s name: Andy Doyle Number of employees: 1; just him Hours of operation: 11-9 Tuesday-Saturday; 12-4 Sunday; […Read More]

We’re Hosting a Free Google Workshop!

If your potential customers are searching online for services or products you offer, are they going to find you? Are you up-to-speed on the latest changes from Google and Maps that could affect your ranking and visibility? In today’s online world, it’s more important than ever to maximize your business listing on Google, or else you risk losing your clients to your competition. On Friday, May 6, 2016, we’re offering a […Read More]

Social News: Instagram Algorithm Update

Today, Instagram supposedly rolls out a major algorithm update. The idea is that it will no longer display posts chronologically, but rather what it determines is most relevant to you. Much like Facebook, you will no longer see all posts from pages you follow. However, according to the social network’s Twitter activity, the change is not going into full effect today: It seems that perhaps the algorithm update is still being tested or […Read More]