What is Local Presence Management? Helping Brands Conquer the Internet in 2018

Local Presence Management is defined as geo-targeted digital presence management that enhances a brand on the whole by optimizing all their locations’ information in their respective local markets. What is Local Presence Management? Local presence management solutions manage the digital fingerprint unique to each business location, improving local search ranking and giving the target audience the correct information to interact with the brand. This also includes monitoring a business’ name, […Read More]

Google’s Got the Goods – Points to Ponder Moving into 2018

Did you end 2017 with a bang or a whimper? The struggle for local businesses to place in the top spots in local search results is not getting easier, but instead more difficult for most businesses. There are many different reasons for this. A few include: Google is constantly adjusting their algorithms and expectations. Local businesses are getting smarter about optimizing for search. Gaming local search results is still rampant […Read More]

The Advice Top 10 of 2017

As the year comes to a close, it’s a time for reflection and establishing goals for the next year. At Advice Local, as we reflect back on the year, part of that process is to also look back at the most popular articles published on the blog. This helps to plan our content marketing efforts for the upcoming year. I recommend that all businesses not already doing this should add […Read More]

Mastering Content Curation: How to Find Content to Curate

Thanks for joining me for the third post in my series on “Mastering Content Curation.” We began with defining what content curation is and how it can help local businesses discover content to publish on their websites and social media channels. Last time we were here, we discussed how to identify what types of content businesses should curate. Today we are going to explore methods that local businesses and those representing […Read More]

Everything You Need to Know to Get Started With Google Posts

Is it time for a reality check? Businesses wanting to reach local customers need to place in the top of search results. Consumers do not click much past the first page on desktop or scroll forever on mobile before they decide which website or business to frequent. So what does this mean for local businesses? As I have discussed before, it means local businesses need to leverage every tool, feature […Read More]

Is that Website Helping or Hurting? Four Website Issues Impacting Local SEO

Are you trying to place higher in local search results, but noticing that something is holding back success? First, rest assured in knowing you are not the only one having these same struggles. Today, I’m going to cover four common but crucial website issues that are putting a screeching halt on local SEO success for many local businesses! But First… Some Background Local Search Association’s Local Media Tracking Study, released […Read More]

Get More Customers to Local Business Websites with these Sure-Fire Strategies

How do you drive traffic to a local business website, then keep visitors active and engaged? Local businesses around the world are asking this question right now. In fact, marketing software developer Hubspot has found that 65% of surveyed companies report generating traffic and leads to be among the top marketing challenges they face. The level of competition that exists locally – from big cities to small towns – means that […Read More]

Is the Google My Business Listing Replacing the Local Business Website?

Google is heading in a direction where they can provide everything a consumer wants and needs through a Google My Business listing. (Yes, without the consumer ever needing to visit the local business’ website. Eeek!! 😱) It Starts and Ends with the Google My Business Listing Let’s look at what a consumer can access from local search results through a Google My Business listing. The consumer can: Get directions Call […Read More]

How to Find and Fix Inaccurate Citations for a Local Business

When it comes to improving visibility and getting found online, local citations play a critical role for local businesses. Remember, a local citation is any mention of a business’ name, address, and phone number (NAP) online. There are several ways to optimize business listings online, but consistent NAP data is at the basis of all high-quality citations. In fact, 73% of consumers lose trust in a local business when they […Read More]

Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses

Google’s latest algorithm update is once again shaking up local search results – and this time it’s great news for local businesses! The new Google Hawk update directly affects local SEO and could mean better online visibility for local businesses. More specifically, it’s designed to level the playing field for businesses in close proximity to their competitors. Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses via @Advice_Local Click To […Read More]