Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses

For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a purchasing decision, but 84% of consumers trust online reviews as much as personal recommendations from friends and family. With all this in mind, it’s no wonder that getting a negative review can seem disastrous for a local business – but it might not be as […Read More]

How to Manage Negative Online Reviews

In this digital age, where everyone lives and communicates online, online reviews can really make or break a business; therefore, managing reviews must be a priority. Beyond just what the consumer thinks, online reviews are indexed by search engines and positive reviews increase the trust signal for a business. Today, we are going to talk about negative reviews and how to manage them. To help with that I am going to […Read More]