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Recently we launched a redesign for the Todd Durham Law Firm website. We aimed to simplify the site’s overall design, as well as make it much more mobile-friendly. With Google’s recent update, the mobile responsiveness will increase rankings, leading more visitors to convert. As a law firm, keeping the traditional brand intact is paramount. The redesign achieved this while still creating a more modern user experience. Durham Law Firm Website […Read More]
Author: Advice Local
7 SEO Trends That Will Rule The Roost In 2016
On looking at the way the search eco system and Internet marketing is heralding, the trends discussed below demonstrate what you can can expect for 2016. Read on and starting preparing now. 7 SEO Trends To Prepare for 2016 1. Mobile, yet mobile and more mobile This year, a number of significant SEO trends are anticipated to introduce and shape the whole behavior as well as the search eco system of […Read More]
You Can Get A Herd of Grazing Goats on the New Amazon Home Services
Have you ever bought something at a place like Ikea, brought it home with the anticipation of having your new entertainment hutch ready to use before the big game only to open the box to find hundreds of parts, screws, bolts and a seeming “book” of instructions with how to put it together? It is in moments like these that I have wished I could just call someone to come […Read More]
Is Your Digital Marketing Driving You Mad? Tips from The March Madness Playbook
March Madness is here and those brackets are heating up! If you are into college basketball or your spouse or colleagues at work are into it, then you have no doubt been asked to play the brackets. Some groups play for quarters, some play for chores and, of course, there are those that play for the big bucks (I am not one of those). Then, you have the manner in […Read More]
Internet Explorer is Going Away: Microsoft’s Project Spartan To Save the Day?
It would seem that the rumors and the wishful thinking of many (if not everyone) have come true and Microsoft has now confirmed that Internet Explorer is going away. (Yippee!) In the midst of the cheering that I am sure followed such an announcement, they have also said that they are working on its replacement, which currently remains nameless but tagged as Project Spartan. Microsoft’s Project Spartan – The Hero? […Read More]
What I Learned Watching Saturday Night Live About Digital Marketing
Like many Americans, and probably many more worldwide, I watched the Saturday Night Live 40th Anniversary Reunion Show a few days ago. And it really got me thinking about digital marketing and how timing is everything. My take on it was much like the reviews I am seeing on social media and hearing on the morning radio shows – some of it was greatness and other parts were boring or […Read More]
How to Write a Cool Evergreen Blog Post
Evergreen content. Doesn’t the phrase just burst with freshness? But this is a bit of a paradox, really, because evergreen content isn’t necessarily new or fresh. Rather, they’re ideas of a sustainable and timeless nature, equally applicable at all times. An evergreen blog post is one that’s as appropriate today as the day it was written. It contains information that remains perpetually relevant despite the passage of time. According to […Read More]
Conversion Rate Optimization: Fundamentals You Can’t Revisit Enough
“There are two kinds of people doing conversion optimization: tacticians and strategists,” wrote Chris Goward in this KISSmetrics article about conversion strategy and tactics. Here, we aren’t going to dwell on the pros and cons of either side. Whether you like to think of yourself as a tactician or a strategist, you need to remember that either is incomplete without the other. Ongoing CRO needs a healthy mix of strategy and tactics. […Read More]
What Is Ello and Should You Even Care?
Ello is a new, invite-only social network that has recently received a lot of press for two main reasons. First, the site vows never to sell information about its members to advertisers or to allow ads to appear in its network. Second, this idea of an ad-free social media experience has resonated strongly with the public, resulting in a record number of people requesting to join the new site. At […Read More]
What I Learned at Content Marketing World 2014
I recently returned from speaking at Joe Pulizzi’s Content Marketing World in Cleveland. I first attended and spoke on a panel at the 2012 Content Marketing World in Columbus two years ago. Every year the conference is different, so I wanted to share with you some of the things I enjoyed at this year’s event. Content Marketing World is the show to watch: Joe Pulizzi knows how to […Read More]