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Content marketing, to many of us, is the latest shiny thing, creating buzz and inviting rhetoric from companies large and small. But to the folks who’ve been in and around digital marketing for more than 10 minutes, content marketing is nothing more than media (content) publishing with the goal of acquiring customers. It’s a fact Beth Kahlich knows all to well, which is one reason I reached out to her to be […Read More]
Author: Advice Local
3 Tips That Will Save Your Bacon When Proofing Web Copy
You’re not a writer, and you don’t pretend to be. But when the CEO says he needs a new blog up on the website right away, you’re the closest thing to a writer the company has. Problem is, your administrative assistant has already left for the weekend, and while you can handle the heavy-lifting—knocking out a 400-word email newsletter regarding a special the company will offer beginning Monday morning—an extra […Read More]
How To Make Customers Care About Your Product
Your product design team has delivered the winner you knew they would—a category-busting product sure to reshape the market. Not only is it a feature-packed, performance marvel sure to have the competition running in circles to catch up, but the product has first-of-its-kind technology guaranteed to elicit an iPhone-esque response from customers. Before you pop the champagne, however, here’s a bit of news for you: Your customers don’t care about […Read More]
How To Attract An Audience To Your Website: Part 1
Just about everything can be “googled.” After all, the ultimate goal of a query is to lead to a satisfactory answer, and a search engine’s purpose is to help users solve a problem. They exist to complete tasks and make relevant connections to help make life easier. So if you’re online, you’re good to go. Right? Almost. If your website is the virtual presence of your business, it must also […Read More]
Your Business Courts Disaster By Following The Ellen DeGeneres Selfie Model
Ellen DeGeneres’ Twitter-busting Oscars “selfie” still has the world aflutter, with social media continuing to buzz about the interplanetary tweet. Many fans and followers marvel at the “smart move” by Samsung, a brand seen as nipping at the heels of Apple, cutting into sales of the vaunted iPhone with its Galaxy lineup. And with all of the attention given to the tweet, once again the doors have flung open to […Read More]
5 Ways to Tailor Your Social Media Game Plan
While being on social media is half the battle, how you use it largely determines whether your business will sink or swim. Here are five ways you can stay afloat in the choppy waters of social media: 1. Stake your claim Acquire your brand’s “handle” on every social media outlet you can think of, especially the big ones like Twitter and Facebook. If you have a bigger brand or are […Read More]
Create A Spectacular Blog While Using Your Business As The Engine For Ideas
We inhabit a world where words like “content marketing,” “content strategy,” “SEO” and “PPC” are thrown around like the backyard game of toss from your youth. If you never hear any of those words again, you’d be fine. After all, that’s why you hired an SEO firm—they can spend all day chasing Google’s tail for you. You have a business to run and serious decisions to take. Check out Mortgage […Read More]
Attention Minutes: A New Way of Measuring Audience Engagement
Facebook recently announced changes aimed at showing more news content in place of fuzzy cat pics, so you may notice an increase in the number of shared articles, lists and videos going forward. My newsfeed is overflowing. Sometimes the headline of a shared article is so obviously optimized for click bait, it makes me want to kick my naïve social network community. Most people are neither reading nor critically analyzing […Read More]
How To Take Your Productivity Through The Roof: Adopt An Organizational Mindset
My name is Carli, and I’m organized. No, I’m not one of those people who should have her own show (think Hoarders), but I do place a great deal of value on organization. So should you. Businesses and individuals run at their peak when efficiency is made a priority. And in my mind, one of the easiest ways to adopt an efficiency mindset is through the practice of organization, which, […Read More]
Don’t Let Your Digital Brand Fall Behind
If you are a business owner, creating a digital presence is a necessity in today’s marketing landscape. According to the MIT Sloan Management Review, a study regarding Fortune 500 firms at the University of Massachusetts Dartmouth shows that a total of 365 companies, or 73%, were found to have a corporate Twitter account. Now, your company may not be at the Fortune 500 level, but I’m going to go out […Read More]