Best Directories for 2019: The List That Local Marketers Love

When a business is looking to get found online, the best technique is to submit their NAP (name, address, phone number) and other important information to online business directories. Not just any directory or every directory, but the best of the best online directories. We’ve talked before about how to choose the best directories, but in this ever-changing online world, it’s important to know the real facts before entrusting a […Read More]

The 2018 Ultimate Guide to Choosing the Best Directories

Directories can exist online or offline. For example, the Yellow Pages is a printed directory you would use to find the phone number for the pizza place. Think of online directories as the online version of the Yellow Pages – which also has an online directory! – but with a ton of useful additional information about a business. Today, we are going to explore online directories, what makes a directory […Read More]

Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses

Google’s latest algorithm update is once again shaking up local search results – and this time it’s great news for local businesses! The new Google Hawk update directly affects local SEO and could mean better online visibility for local businesses. More specifically, it’s designed to level the playing field for businesses in close proximity to their competitors. Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses via @Advice_Local Click To […Read More]

6 Common Business Listing Issues that Can Damage Local Presence

For better or worse, there are plenty of factors that can impact a business’ online visibility. How well a business manages its online listings plays a role in determining how often it appears in relevant search results and how many local customers discover the business online. This means that simply having business listings isn’t enough – businesses must take the initiative to actively resolve listing issues that can damage local […Read More]

Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses

For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a purchasing decision, but 84% of consumers trust online reviews as much as personal recommendations from friends and family. With all this in mind, it’s no wonder that getting a negative review can seem disastrous for a local business – but it might not be as […Read More]

6 Must-Have Features of the Best Branded Mobile Apps

With consumers spending more time on mobile devices than ever, it’s no longer enough for a business to have a mobile-friendly website. Since 90% of the time spent on smartphones takes place in apps, businesses need their own branded apps if they want to engage with mobile customers. 6 Features Every Branded Mobile App Needs to Have via @Advice_Local Click To Tweet So, what does it take to create a […Read More]

7 Ways Local SEO Has Evolved Over the Past 10 Years

Over the past decade, local search has entered the spotlight and become a vital component of SEO for businesses. Along the way, search engine algorithms and SEO best practices have undergone a series of facelifts that have affected how local businesses rank in search results. 7 Ways Local #SEO Has Evolved Over the Past 10 Years via @Advice_Local Click To Tweet While some of these adjustments were slow, gradual, and […Read More]

How Small Businesses Can Use Great Content to Connect with More Customers

In honor of National Small Business Week, we wanted to talk about how small businesses can benefit from creating and sharing awesome content with their audience. When it comes to content marketing, there are several important questions small business owners must ask themselves before dedicating their resources to content creation. The key to effective content is not to publish more of it, but to commit to producing high-quality pieces that […Read More]

A Closer Look at Artificial Intelligence in Google’s Categories for Local Search

Now that Google has officially announced plans to incorporate machine learning into AdWords, artificial intelligence (AI) will soon make its way into all of Google’s search-related products. In fact, it’s already starting to happen! When our Senior VP of Technology, GP, heard about Google’s impending machine learning updates, he wanted to check out the validity of these claims for himself. He discovered that Google is already using AI to automatically […Read More]

What are Data Aggregators? A Look at How Local Business Data Gets Distributed Online

Have you ever wondered how business data gets distributed across the web? Or why local businesses sometimes appear in directories without ever having submitted a listing themselves? It all comes down to data aggregators. What is a Data Aggregator? Data aggregators are data mining systems that spread business information online. They collect and share business data with a multitude of sources, including search engines like Google. Why every local #business […Read More]