Category: local business listings

The Ins and Outs of Online Visibility for Local Businesses

April 29th, 2019 by

The days of competing with local businesses via storefront window displays and newspaper ads are long gone. Sure, traditional methods of advertising still hold value, but it’s pretty much impossible for any business to survive without online visibility – particularly a local business. It’s just the way of the world nowadays. Without an optimized presence online, local businesses will struggle to stay relevant and appeal to local customers. In fact, […Read More]

Do Manual Citation Submissions Perform Better Than Data Aggregator Submissions?

April 22nd, 2019 by

To get found online, small and large businesses alike need to create and claim online listings (also referred to as local citations). It’s a surefire way to attract customers online and present accurate data to search engines. Plus, businesses can ensure that their online data, like their name, address and phone number (NAP), is accurate. However, creating all of a business’ listings, from Google My Business to Bing and everything […Read More]

The 2018 Ultimate Guide to Choosing the Best Directories

October 17th, 2018 by

Directories can exist online or offline. For example, the Yellow Pages is a printed directory you would use to find the phone number for the pizza place. Think of online directories as the online version of the Yellow Pages – which also has an online directory! – but with a ton of useful additional information about a business. Today, we are going to explore online directories, what makes a directory […Read More]

Why Citation Quality is More Important than Quantity for Local Search

October 3rd, 2017 by

For businesses trying to cultivate a strong local presence online, building a collection of quality citations is crucial. Authoritative citations can improve a business’ visibility and help it rise above competitors in search results. Why Citation Quality is More Important than Quantity for #LocalSearch via @Advice_Local Click To Tweet That said, there are plenty of issues caused by getting as many online mentions as possible without worrying about citation quality. […Read More]

Local Presence Management Best Practices: Multiple Practitioners at One Location and Solo Practitioners

August 30th, 2017 by

Consistency, accuracy and clarity are the most important elements of a business’ online data. For practitioners like doctors and lawyers, local presence management can be trickier than it would be for typical local businesses – especially when multiple practitioners work at a single organization. However, both solo practitioners with a unique address and multiple practitioners who share one location face local presence concerns that are unique to practitioners. To deal […Read More]

5 Reasons You Need to List Local Business Hours Online

August 15th, 2017 by

You already know that businesses need to maintain accurate NAP data (name, address, and phone number) online, but have you thought about how additional business details can improve visibility and attract consumers? For instance, have you considered why local businesses need to advertise their hours of operation online? That includes listing hours on the business’ website as well as in other local citations and business listings. 5 Reasons You Need […Read More]

The Good, the Bad, and the Ugly: How Directory Listings Impact a Business’ Search Rankings

July 14th, 2017 by

You’ve probably heard a thing or two about directory listings by now. Maybe you know that it’s important for local businesses to submit their details and optimize directory listings, but aren’t sure what the big deal is if a business isn’t listed in these online directories. For instance, what happens to businesses that don’t have any citations at all? Or that only have a few directory listings? What if some […Read More]

Back to the Basics: Google My Business Pin Not Working? How to Fix This Common Verification Issue

May 16th, 2017 by

Maintaining an up-to-date Google My Business listing is critical for local businesses as well as multi-location brands that want to get found by customers online. After the business has created or claimed a Google My Business listing, the next step is to get the listing verified. This allows Google to confirm the business owner’s identity and prevents anyone else from falsely claiming ownership. We recommend getting verified as soon as […Read More]

Back to the Basics: Why Duplicate Listings are a Real Issue for Local Businesses

April 7th, 2017 by

Duplicate listings are responsible for much of the bad data that plagues local businesses online. In addition to damaging credibility and reducing visibility, duplicate listings can spread to other sources and result in even more duplicates across the web. Whether duplicate listings are created by accident or on purpose (perhaps by business owners who wrongly assume it will help SEO), they are always detrimental to the business’ local presence. Though […Read More]

Back to the Basics: Best Image Sizes for Google My Business

March 21st, 2017 by

This is our 2017 article for best image sizes for Google My Business. If you’re looking for the updated guidelines for 2018, check out our guide here. Following Google’s guidelines is crucial when creating, claiming, or updating a Google My Business listing. This applies to every element of the listing, from selecting a business category to uploading images. Google has very specific directions when it comes to the kind of […Read More]