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Today I’d like to highlight one of the addons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting a listing management partner, it’s important to weigh the benefits and options available with each provider. Data Aggregators Are Included for Free With Advice Local With Advice Local, our platform partners can get their clients’ business data submitted to the data aggregators at no additional […Read More]
Author: Bernadette Coleman
Why You Should Use Google Business Profile Questions & Answers
Do you recall a few weeks ago when I talked with you about Bing, and the fact they are no longer featuring Yelp reviews as their primary review source? This is still the case, and now Bing seems to be making another change, or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to Their Local Panel? Search Engine Roundtable reports that Bing […Read More]
The Value of Optimizing a GBP Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google Business Profile (GBP) (formerly Google My Business) listings. Answer These Google Business Profile Questions How often are you auditing your clients’ GBP listings? What about studying the Insights data available within the GBP listing? Are services present on each client’s GBP listing? Are products added to each client’s GBP […Read More]
Local Search Ranking Factors – What’s Important in 2021
If you are like the majority of other local marketers in the world – anytime a ranking factor report relating to local comes out you head right over to give it a read. While you may not agree with everything said in the report, it’s important to read it, consider the information presented, then test it for yourself. In December of 2020, Darren Shaw of Whitespark shared a summary of his […Read More]
Snowmageddon Doesn’t Slow Down Google & Bing
While snowmageddon was happening all around us in Texas last week, Google continued to keep the changes coming. Rolling out now is Google Business Profile (formerly Google My Business) Messaging for desktop. In the past, businesses that elected to get messages from customers could access them through the Google Business Profile (GBP) mobile app. Google Business Profile Messaging Now Available on Desktop As you know, consumers hunger for convenience. GBP […Read More]
Using a Store Locator to Attract More Near Me Searches
Over the past several months I’ve been taking you on quite the journey into Google Business Profile (formerly Google My Business), and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google Business Profile and EAT. Last week we spotted some news about store locators on a study (and a mention of our Advice Locator Pages) that was recently conducted on […Read More]
A Case Study Into EAT and Google Business Profile
We’re talking EAT once again, and this time sharing data showing how one of our Advice Local partners applied EAT to help a local business to place more often in search and maps. If you have been following our blog for the last several months, I have taken you into a deep dive of Google EAT as it relates to a business’ Google Business Profile (formerly Google My Business) listing. […Read More]
How to Apply Google EAT to a Google Business Profile [#Infographic]
Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google Business Profile (formerly Google My Business)? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust. Today I’ll walk you through understanding EAT at a high level, provide you with an important infographic which you can save and share with […Read More]
Peek Into Our Google Business Profile Premium Settings
Today I’m going to dig into a few more features available within the Advice Local partner dashboard. At the beginning of November I shared with you the benefits of utilizing Google Business Profile (GBP) Sync, which is available to all our partners. There are a few more hidden features available within the GBP Config section of your partner dashboard you may also want to consider using. The first one relates […Read More]
Advice Local’s 2020 Year in Review – What Did You Accomplish?
What are you doing in 2021 to better help your local business clients? We accomplished a lot at Advice Local in 2020 to make it easier for our agency & local marketing partners to help their clients get found in Google Maps and organic search. Advice Local’s 2020 Year in Review Today we would like to do a 2020 Year in Review with you. 1. Breakthrough Voice Profile Technology Is […Read More]