Author: Bernadette Coleman

Local SEO is a digital marketing strategy that consists of targeting the local market through search engine optimization tactics. It’s perfect for service-based businesses, or for businesses located in a certain area that don’t want to target a nationwide audience. Before we start diving into the specifics of local SEO and the wonders it does for local or multi-location businesses, let’s talk about what search engine optimization is. What Is […Read More]

2018 is finally gone. It was a fun and exciting year for the local SEO industry! We got voice search-ready, we compared citation services, we got familiar with Google’s plus codes, and we made sure we were optimizing Google Business Profile (formerly Google My Business) images according to their latest guidelines. Now, it’s time to ring in the new year and see what 2019 will bring for local businesses. Will […Read More]

It’s been a few years coming, but voice search is no longer a thing of the future. With tech powerhouses like Amazon, Google and Apple working hard to make it happen, voice search readiness is more important than ever – especially for local businesses. Did you know that 46 percent of voice search users look for a local business on a daily basis? Yes, on a daily basis! That means […Read More]

2019 is fast approaching, and with it comes the opportunity to ramp up all your local business digital marketing strategies. 2018 was a big year for Google Business Profile (formerly Google My Business), and if the predictions are true, Google Business Profile (GBP) will be even more important in 2019. Keep reading to learn how to beat out the competition online. Google wants searchers to use their search engine as […Read More]

I think we can all safely say that this year has been highly focused on the ever-evolving concept of voice search readiness! There is so much to be said about voice search; it’s an innovation that is making its mark in every industry. Here are some of the ways that we are getting our clients and ourselves ready at Advice Local. Voice Search Readiness is Changing How We Play the […Read More]

When it comes to local SEO, there are many myths and half-truths that people like to repeat – or things that were true once upon a time – before Google made a change for the gazillionth time. Outdated information in blog posts, slide decks and guides has left local businesses with a lot of misinformation. Local SEO Myths That Must Be Dispelled Immediately While some of these strategies may have been true or […Read More]

When it comes to bad data or dirty data, just the sight of it gets my goat! It’s my mission – and my company’s – to clean up citations around the web. The reason is simple: Local citations can make or break a business’ online presence. That’s why they are so important to me and the team at Advice Local. When a business’ data is accurate, citations are a great […Read More]

Voice assistants have been around for awhile, but only recently has voice search really started changing the way users consume information. From asking Siri about the weather, to asking Alexa to turn on the lights, voice assistants are turning into real-life assistants faster than we can say “OK, Google!” Voice search is so powerful and important that we have integrated a Voice Search Readiness Score within our local presence management […Read More]