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What is Panda 4.0? Matt Cutts confirmed Tuesday evening that Google began releasing the Panda 4.0 update. Matt Cutts revealed to Search Engine Land that this algorithm update will impact ~7.5 percent of English queries. This update comes just a few days after Google released an update to their Spam Algorithm over the weekend, which specifically targets very spammy queries such as “payday loans.” What Does It Mean? Websites in the […Read More]
Author: Advice Local
Why I Wasn’t Impressed with Michael King’s DFWSEM Presentation On Personas
I have followed Michael King’s work for a few years now, so I have an idea of what to expect from him in the way of presentations, writing and such. It’s fair to say I peruse everything I can find with his name on it, which gives me quite a bit of perspective. So when no less than four people asked what I thought of his recent talk at the Dallas/Fort Worth […Read More]
“Search and Social: The Definitive Guide to Real-Time Content Marketing” Goes Global
We’re excited to announce the release of Chinese market translation of “Search and Social: The Definitive Guide to Real-Time Content Marketing” by Rob Garner, Chief Strategy Officer at Advice Interactive Group. Due to the success of the book in English markets, this essential guide to modern Internet marketing will make its debut throughout China in late May 2014. “Search and Social” was published in 2013 and has since been lauded […Read More]
Google’s Not Provided Treatment Of Adwords Won’t Result In The Sky Falling
Don’t panic. The sky is not falling! If you are like me, your blood pressure shot up when you heard Google’s announcement last week. What announcement? Oh, you haven’t heard? Google is removing the query from the referrer on ad clicks that originate from SSL searches on Google.com. I know that sounds a lot like old SEO news, but this announcement actually impacts Google AdWords. If you manage AdWords accounts […Read More]
3 Things Your Competition Isn’t Doing on Social Media
Social media marketing is a hot commodity these days. Everyone wants it but many don’t understand what it is or why it’s valuable. Here’s the bottom line: Social media marketing allows you to position your brand in front of your target audience in an approachable and authentic way, lending credibility to your company and hopefully driving traffic and conversions. There’s no one straight path to follow when it comes to […Read More]
SEO Is 90 Percent Content
Content marketing, to many of us, is the latest shiny thing, creating buzz and inviting rhetoric from companies large and small. But to the folks who’ve been in and around digital marketing for more than 10 minutes, content marketing is nothing more than media (content) publishing with the goal of acquiring customers. It’s a fact Beth Kahlich knows all to well, which is one reason I reached out to her to be […Read More]
How To Attract An Audience To Your Website: Part 1
Just about everything can be “googled.” After all, the ultimate goal of a query is to lead to a satisfactory answer, and a search engine’s purpose is to help users solve a problem. They exist to complete tasks and make relevant connections to help make life easier. So if you’re online, you’re good to go. Right? Almost. If your website is the virtual presence of your business, it must also […Read More]
Your Business Courts Disaster By Following The Ellen DeGeneres Selfie Model
Ellen DeGeneres’ Twitter-busting Oscars “selfie” still has the world aflutter, with social media continuing to buzz about the interplanetary tweet. Many fans and followers marvel at the “smart move” by Samsung, a brand seen as nipping at the heels of Apple, cutting into sales of the vaunted iPhone with its Galaxy lineup. And with all of the attention given to the tweet, once again the doors have flung open to […Read More]
5 Ways to Tailor Your Social Media Game Plan
While being on social media is half the battle, how you use it largely determines whether your business will sink or swim. Here are five ways you can stay afloat in the choppy waters of social media: 1. Stake your claim Acquire your brand’s “handle” on every social media outlet you can think of, especially the big ones like Twitter and Facebook. If you have a bigger brand or are […Read More]
Create A Spectacular Blog While Using Your Business As The Engine For Ideas
We inhabit a world where words like “content marketing,” “content strategy,” “SEO” and “PPC” are thrown around like the backyard game of toss from your youth. If you never hear any of those words again, you’d be fine. After all, that’s why you hired an SEO firm—they can spend all day chasing Google’s tail for you. You have a business to run and serious decisions to take. Check out Mortgage […Read More]