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Last week we looked at how to boost local search presence with data amplifiers. This week we’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers. Local Marketing Strategies for Boosting Holiday Sales Last year (at around this same time) we spoke with you about how to use a business’ Google Business Profile for holiday marketing campaigns. And while you’ve seen it, have you ever […Read More]
Author: Bernadette Coleman
How to Boost Local Search Presence With Data Amplifiers
Last week we discussed the importance of building niche citations from vertical directories. This week, we’re looking at how to tie together the entire data amplifier network to improve a business’ local search presence with business listings. Maximizing Local Search Visibility With Business Listing Distribution You may recall that earlier in the year we spoke with you briefly about strategies to dominate Google search results. As a refresher, this was […Read More]
How Vertical Directories Help Provide Niche Relevance
Last week we discussed voice search readiness for local businesses. This week we’re looking at the importance of building niche citations from vertical directories. Are Your Clients Listed on Niche Vertical Directories? In recent weeks, our focus has been on the various dimensions of our data amplifier network. Essentially, these are the integrated channels that ensure your clients’ businesses get found on Google Search, maps, mobile apps, wearables, GPS devices […Read More]
Are Your Clients Getting Found in Voice Searches?
Last week we talked about growing a business’ presence with GPS accelerators. This week we’re focusing on voice search readiness and its role in our data amplifier network. The Voice Search Expansion Continues Just over a decade since its launch on Google and Siri, voice search has gone from a novelty to a mainstay in our lives. Increasing numbers of virtual home assistants, in-car navigation systems and mobile devices all […Read More]
How to Grow a Business’ Local Presence With GPS Accelerators
Last week we discussed how data accelerators help with local presence management. This week we’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches have transformed the way local businesses promote themselves online. Back in 2016, Google revealed that almost one-third of all mobile searches were related to location. With the ubiquity of mobile devices […Read More]
How Data Accelerators Help With Local Presence Management
Last week we looked at the importance of Bing Places for local businesses. This week we’re taking a closer look at data accelerators. Enhancing Local Presence With Data Accelerators Real-world consumer decisions are increasingly driven by online research. In practice this means shoppers turn to search engines, directories, mapping apps and voice assistants before they consider visiting a store. So how can a local business ensure they turn up in […Read More]
Why Businesses Shouldn’t Overlook Bing Places
The last time we were here, we looked at data aggregators and the local search ecosystem. This week we want to talk with you about Bing Places. But we won’t tell you how to claim a Bing Places listing today since we’ve already done that. And we’re not going to cover how to optimize a Bing Places listing, because we’ve done that too! Rather, we are going to expand upon […Read More]
Data Aggregators and the Power of Business Data Distribution
Last week we looked at data enhancers and the characteristics of high-quality directories. This week we’re focusing on another critical component of a data amplifier network – data aggregators. Data Aggregators and the Local Search Ecosystem From search engines and social media platforms to in-car navigation systems and mobile apps, the local search ecosystem is reliant on data. But how can you help local businesses ensure their business data is […Read More]
Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and how they can help your local business clients. Data Enhancers – The Smart Approach to Directory Listing Management When it comes to the importance of business listings, opinions can certainly be divided. While almost all marketers and agencies agree that citations are required, just how […Read More]
Is Google’s Latest Map Update a Move to Attract Gen Z?
Last week we discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most. Is Google Adapting Maps to Compete With TikTok and Instagram? Google Maps’ latest update integrates 3D aerial views and provides cycling directions using crowd-sourced data from others. There’s also a social component that will notify designated friends when the user leaves or arrives at […Read More]