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This past Tuesday, the team at Advice Interactive Group celebrated our official McKinney office Grand Opening with help from the McKinney Chamber of Commerce and Mayor Brian Loughmiller. The ribbon cutting ceremony was made complete with cheese, wine, cake, and barbecue as well as a few rounds of ping pong and a treasure chest door prize. Though Advice Interactive Group has been open since 2009, we were happy to commemorate […Read More]
Month: May 2013
The Secret Weapon of Content Marketing
Your SEO Ranking Will Benefit from Publishing on SlideShare The Secret Weapon of Content Marketing Most businesses understand that their content marketing strategy must engage with multiple online channels for the best results. Prominent channels such as Facebook, YouTube, Twitter, and LinkedIn have overshadowed other content marketing platforms, but an increasing number of businesses are finding value elsewhere. SlideShare is one of these thriving marketing channels that could be a […Read More]
Social Media #Fails Every Company Should Learn From
It just takes one post or tweet to tarnish your business reputation. One mistake by an otherwise savvy employee or company can be labeled a social media fail, a dishonor so damaging that it’s not only fodder for the front page and late-night talk shows, but it’s a brand buster, too. Learn from these recent online offenders to help keep your company’s character in good standing. Don’t Censor Customer Feedback […Read More]
How to Display Unique Content Based on Geolocation
Unique Content and Geolocation Wikipedia defines geolocation as “the identification of the real-world geographic location of an object, such as a radar, mobile phone or an Internet-connected computer terminal.” Obviously in our example we will be referring to the Internet-connected computer terminal. While there is a simple way to establish geolocation by using the Geolocation API (which we have already written about on this blog), it requires the visitor through […Read More]
It’s a New Google Maps Experience
Meet the New Google Maps In part two of our Google I/O Developer Conference overview, we’ll be delving into Google Maps updates and changes and what it means for you. If you missed our last post about the new Google+ features, read about it here. Attendees of the conference have been granted access to the new Maps already, however you, too, can join in the fun by requesting an invite […Read More]
New Google+ Features Hit the Web
This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Social media marketers and small businesses should pay special attention to their Google+ updates which went into effect yesterday. New Google+ Updates Google added 41 new features to their social network darling, Google+. Yes, 41! Though Google+ has 190 million monthly active users, […Read More]
Staying Sane in a Socially-Driven World
“But I don’t want to go among mad people,” Alice remarked. “Oh, you can’t help that,” said the Cat: “we’re all mad here. I’m mad. You’re mad.” “How do you know I’m mad?” said Alice. “You must be,” said the Cat, “or you wouldn’t have come here.” ― Lewis Carroll, Alice in Wonderland In today’s globalized world, we are constantly surrounded by and connected to the Internet. Social media has […Read More]
Content Isn’t King. Trust Is King.
As you likely already know, the goal of content marketing is to build up familiarity and trust with your prospective customers. In this case, the content isn’t designed to sell a specific product or service, but rather to sell you, and to interested potential customers. People buy from people that they know, like, and trust. And if you haven’t heard it yet, let me be the first to tell you […Read More]
Keep the Google Love Hot! Take the Google Relationship Quiz
Welcome to Part 2 of our Google Love Series. If you are reading this article then most likely you are in a relationship with Google. That being said, you need to know a little about visitor engagement to keep your relationship strong. 6 Questions You Need to Ask Yourself if You Want to Keep Google Happy Take The Google Relationship Quiz 1. Does your website fail to establish credibility? […Read More]
Keeping Control of Your Domain Name
Be a Master of Your Own Domain A good domain name is a critical business asset. Like the keys to your office door or access to your bank account, you need to keep your domain name under your company’s control. Unfortunately, I’ve found that many business owners (and by many I mean most) do not have control of their domain name. Many of them had their marketing company purchase the […Read More]