What Google’s Advanced Verification Means for Plumbers & Locksmiths

In an effort to reduce fraudulent local business listings, Google recently announced an advanced verification process for plumbers and locksmiths in the Greater San Diego area. All plumbing and locksmith professionals will have to apply for advanced verification whether they are currently verified or not. Affected businesses have until November 10 to complete the advanced verification – which takes about two weeks to process – or they will be removed from […Read More]

How Push Notifications Can Increase Engagement

A branded mobile app can be an excellent marketing opportunity for businesses – but only if consumers actually use the app on a regular basis. Creating a branded app is easier than ever, but boosting engagement and user retention is a bit more challenging. If you’ve already built a custom app and landed a spot on a consumer’s mobile device (that is, they’ve downloaded your app), then congratulations, you’ve passed […Read More]

Best Image Sizes for Instagram

When it comes to maintaining a professional social media presence on Instagram, image is literally everything. Now that Instagram allows users to upload photos, videos, and daily stories, more and more businesses are taking advantage of the platform’s versatile features and growing audience of 500 million. But before you can start playing around with filters and visual effects, it’s necessary to get the basics right by making sure your content […Read More]

Facebook Recommendations Feature Takes Local To a New Level

I’m looking for the hot new wine bar I want to visit when I’m in New York City next week. How do I solve this problem? Ask Facebook. Seriously, ask Facebook for a recommendation. But how? Let’s talk. But first … When I think of the Facebook Recommendations feature I see crowdsourcing on steroids! Normally, we use crowdsourcing on Facebook for solving a problem related to work, health, and things like […Read More]