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Google Announces Big Changes to Local Search Results

Google recently made two changes that affect local businesses, and they’re generating quite a bit of buzz. When searching for a local business, Google provides the initial ‘three pack’ of businesses that appear higher in ranking. But with this new change, when you click the ‘more places’ button, ads are now appearing in the local search results. Although advertisers do not get a pin on the Google maps as the other businesses do, it still creates the opportunity to get more impressions. The other change was to remove Google Maps from Search Partners. So this means advertisers who opted to use location extensions, even if they didn’t opt in to Search Partners, their ads may still appear there, resulting in a greater reach. And likewise, advertisers who didn’t use location extensions, even if they did opt in to Search Partners, will likely not see their ads appear, and see less traffic. To read more, check out this in-depth blog.

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