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Last week we discussed Google pursuing verticalization through a growing list of Google Business Profile (GBP) attributes. Today we’re going to look into just why listing management is so important for businesses. Why Does Listing Management Matter for Businesses? As you know, business listing management is a key focus of what we do at Advice Local. We help agencies like yours ensure your business clients have accurate name, address and […Read More]
Author: Bernadette Coleman
Using Google Business Profile Attributes to Create Non-Traditional Verticals
Last week we looked at business listings, bad data – and everything you need to do to get this process right. This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google Business Profile (GBP) (formerly Google My Business) attributes – and just what this all means for your clients. Are Consumer Search Habits Influencing Features Google Adds to Google Business Profile ? […Read More]
Consumers’ Trust of Business Listings – And How They Are Used
We’ve talked a lot about Google Business Profile (formerly known as Google My Business) lately. Last week, we tackled Apple Maps, their decision to prioritize the user experience – and how this will impact your local business clients. This week we’re taking a look at business listings, bad data, how it’s created and why to keep it updated. How Consumers Use Business Listings We know that Google expects to see […Read More]
Apple Maps Ratings – And Its Impact on Local Businesses
Today we wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Added Ratings in iOS14 As reported by 9to5Mac in August of 2020, iOS14 beta 6 included a new UI that let users recommend a place. Mike Blumenthal actually wrote about it then, sharing some insights and speculation on the value of this move, such as will […Read More]
Changes to Google Business Profile Products and Posts
Google is at it again! This time making changes to Google Business Profile (previously known as Google My Business) products and GBP posts. Keep reading to get the scoop. If you are not adding Google Business Profile products and posts to your client’s listings you may want to reconsider. Google Business Profile Will Now Be Approving Products Before They Are Published It seems Google is now going to be approving […Read More]
Google’s Spam Update & Title Tags Rewrites Have SEOS Puzzled
Last time we were here, we talked with you about Google Business Profile (formerly Google My Business) facts & data you can’t ignore. For the last few months, Google has been rolling out what seems to be update after update. For example, the Spam Update that started rolling out at the beginning of August is still rolling out – Danny Sullivan confirmed on Twitter it may be finished next week. […Read More]
Google Business Profile Facts & Data You Can’t Afford to Ignore
Google Business Profile (GBP), formerly Google My Business, has been pretty volatile the last few weeks. For example, the local pack for bus rental queries became so barren that all the searcher could do was opt to get directions to the business. We tested the query Los Angeles party bus rental for ourselves, and we’re still getting the same result reported by Barry Schwartz. Some Google Business Profile Categories Are […Read More]
Getting the Basics of Yelp, Bing & Google Business Profile Right
Today we’re going to take you back… back to the basics, because you have to get the basics right when it comes to helping your clients place in local searches. We’re going to cover the basics of listing management. We have an entire series on the basics of SEO, so we’ll skip covering that today. Our Basics of SEO Series Will Guide You Optimizing a Local Business Presence for Search […Read More]
Get Listed on Nextdoor With Advice Local
Near me is closer than you think, and hyperlocal is next door, or in this case on Nextdoor. Nextdoor brings businesses and neighbors together in their neighborhood and now, so do we. We’re excited to share with you that through our Advice Local partner solution, you can get your local business clients listed on Nextdoor. There’s a lot more to Nextdoor, but today let’s focus on the advantages for local […Read More]
Voice Search Has Changed the Nature of Search
It’s safe to say there are three things we really love to talk about at Advice Local – local business listings, Google Business Profile – and voice search. Since Google Business Profile (formerly known as Google My Business) has been the hot topic for us the last several weeks, we thought we’d mix it up and discuss voice search – specifically voice apps for small businesses. Popularity of Voice Search […Read More]