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Last week we looked at how using Google EAT (expertise, authoritativeness and trustworthiness) in combination with structured data can improve visibility in search and maps. This week we’ve got more maps-related updates, with a focus on mapping apps and the business data consumers find in these apps. Map Listings Matter to Local Businesses Location-specific searches are now a ubiquitous part of most smartphone users’ daily search habits. Whether it is […Read More]
Author: Bernadette Coleman
Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Last week, we talked about Google Business Profile attributes and a focus on hyperlocal search. This week, we’ll be looking into EAT (expertise, authoritativeness and trustworthiness) and structured data as a means for earning the all-important featured snippet. Google EAT and Structured Data You’re probably familiar with Google EAT as guidelines for evaluating […Read More]
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Last week, we looked at Google’s integration of user-generated content into their Google Business Profile (formerly Google My Business) platform. Now, we’re switching to some recent Google Map updates, the focus on hyperlocal search and what this could mean for local visibility. It seems Damian Rollison was right on track when he discussed how Google is using attributes to create non-traditional verticals. While we didn’t specifically address this point before, […Read More]
The Importance of UGC Within Google Business Profile
While you may not have considered it, Google has been shifting Google Business Profile into a platform that is starting to look more and more like a social network. Damian Rollison on Street Fight has been taking a deep dive into GBP over the last few months and the shifts they have been making. Is Google Business Profile Becoming More Social? As you may recall, earlier we discussed the fact […Read More]
Why Is Listing Management Important for Businesses?
Last week we discussed Google pursuing verticalization through a growing list of Google Business Profile (GBP) attributes. Today we’re going to look into just why listing management is so important for businesses. Why Does Listing Management Matter for Businesses? As you know, business listing management is a key focus of what we do at Advice Local. We help agencies like yours ensure your business clients have accurate name, address and […Read More]
Using Google Business Profile Attributes to Create Non-Traditional Verticals
Last week we looked at business listings, bad data – and everything you need to do to get this process right. This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google Business Profile (GBP) (formerly Google My Business) attributes – and just what this all means for your clients. Are Consumer Search Habits Influencing Features Google Adds to Google Business Profile ? […Read More]
Consumers’ Trust of Business Listings – And How They Are Used
We’ve talked a lot about Google Business Profile (formerly known as Google My Business) lately. Last week, we tackled Apple Maps, their decision to prioritize the user experience – and how this will impact your local business clients. This week we’re taking a look at business listings, bad data, how it’s created and why to keep it updated. How Consumers Use Business Listings We know that Google expects to see […Read More]
Apple Maps Ratings – And Its Impact on Local Businesses
Today we wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Added Ratings in iOS14 As reported by 9to5Mac in August of 2020, iOS14 beta 6 included a new UI that let users recommend a place. Mike Blumenthal actually wrote about it then, sharing some insights and speculation on the value of this move, such as will […Read More]
Changes to Google Business Profile Products and Posts
Google is at it again! This time making changes to Google Business Profile (previously known as Google My Business) products and GBP posts. Keep reading to get the scoop. If you are not adding Google Business Profile products and posts to your client’s listings you may want to reconsider. Google Business Profile Will Now Be Approving Products Before They Are Published It seems Google is now going to be approving […Read More]
Google’s Spam Update & Title Tags Rewrites Have SEOS Puzzled
Last time we were here, we talked with you about Google Business Profile (formerly Google My Business) facts & data you can’t ignore. For the last few months, Google has been rolling out what seems to be update after update. For example, the Spam Update that started rolling out at the beginning of August is still rolling out – Danny Sullivan confirmed on Twitter it may be finished next week. […Read More]