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Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality. Why Are Local Citations Important? […Read More]
Author: Bernadette Coleman
Understanding How Consumers’ Voice Search Habits Affect Local Businesses
Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important voice search habits are to local businesses. If you thought you already knew how and why people use voice search, just wait until you learn more about this recent survey, conducted by Chatmeter. It puts even more emphasis on understanding local consumers and what […Read More]
The Magic Trio: Google Maps Ranking Facts
When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google Business Profile (formerly Google My Business)? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers. Know Your Google Maps Ranking Facts Not only does a business need […Read More]
Why Voice Search Analytics Is Gold in the Hands of Businesses
I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results. In order to do everything from rank with Google to […Read More]
The Guide to Getting Found for Service Area Businesses
Today, more and more companies are operating without a firm business location. Whether a business functions via an online website or from somebody’s house, it still needs to draw in customers just like any other company with a storefront does! I’ve talked quite a bit about service area businesses (SABs) before, but since at Advice Local we’re all about getting local businesses found online – service area businesses included! – I […Read More]
Analyzing Voice Search Ranking Factors
By now, you’re probably sick and tired of hearing me herald the coming of voice search. The thing is, I’m not going to stop anytime soon. People are searching more and more with their voice assistants and smart speakers, and we all need to be prepared for that to continue. Voice search ranking factors are more important than ever to make sure local businesses are voice search-ready. Local businesses’ websites, […Read More]
Everything You Need to Know About Yelp Business Listings
I’ve said it before and I’ll say it as many times as needed: reviews and customer feedback are more important than ever. Having a Yelp business listing is a no-brainer. Yelp is not only a powerful site but also an essential component of the Local Search Ecosystem; after all, Yelp makes it into the top three local pages within our listing management technology. For search engines, review sites such as […Read More]
Applying Search Intent to Local Businesses’ Placement
Have you experienced that odd moment where Google suggests a query before you even finish typing? It’s as though Google’s reading your mind! That’s not quite the case, but thanks to searcher intent, Google and other search engines can usually find the perfect answer within less than a second. So, how do they do it? RankBrain, a machine learning artificial intelligence algorithm, is one of Google’s many algorithms working behind […Read More]
Best Practices for Creating Voice Search-Friendly Content
In today’s world, full of Google Homes and Amazon Echos, people no longer search the internet solely with typed queries. Comscore estimated that 50 percent of all searches will be voice searches by 2020. If you haven’t already, it’s time to acknowledge voice search for the powerful change that it brings. It’s a total game-changer! Over one billion voice searches are conducted every month – are you optimizing your clients’ […Read More]
What Is Natural Language and How to Use It for Voice Search Optimization
Remember when we released Voice Search for Local Businesses, Franchises and Brands: The Guide to Getting Found? Well, we’re not done emphasizing the importance of voice search readiness, nor will we be anytime soon! Today, we’re discussing natural language. In order for businesses to properly optimize for voice search, they need to evaluate how they deliver their information. If ComScore says 50 percent of all searches will be by voice […Read More]